This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- E-commerce and Retail
ResellerRatings: Review and Reputation Management for Online Merchants
Online merchants face numerous challenges when acquiring customers, increasing conversions, and building brand loyalty. With consumers increasingly relying on online reviews and social proof to make purchasing decisions, it’s crucial for businesses to effectively manage their online reputation and leverage customer feedback to their advantage. ResellerRatings ResellerRatings is a comprehensive ratings and reviews platform that empowers businesses to acquire leads,…
- Content Marketing
How Digital Lead Capture Is Evolving
Lead capture has been around for a while. As a matter of fact, it’s how many businesses manage to GET business. Consumers visit your website, they fill out a form looking for information, you collect that information and then you call them. Simple, right? Ehh… not as much as you’d think. The concept, in and of itself, is crazy simple.…
- Customer Data Platforms
Zinklar: Global Market Research for Data-Driven Marketing Excellence
Staying ahead of the curve is not just an advantage; it’s a necessity. Marketers who do not utilize market research data may encounter several disadvantages, impacting their ability to make informed decisions and succeed in a competitive marketplace. Here are some key disadvantages: Lack of Customer Insight: Without market research, marketers miss out on understanding their target audience’s needs, preferences,…
- Social Media & Influencer Marketing
Navigating Social Media Strategy for Multilocation Businesses: Is Hyperlocal Social The Right Solution?
Multilocation businesses face unique challenges in structuring their social media presence. With multiple physical locations, these companies must balance brand consistency, local relevance, and resource management. This article explores various approaches to social media strategy for multilocation businesses: Single Brand Account with Location-Specific Content Regional Accounts by DMA or Geographic Area Individual Accounts for Every Location The attainability of managing…
- Content Marketing
Translation and Transcription to Enhance Video Marketing Performance
Looking for a high-quality translation company may not be the first thing you think about when determining the best path to enhance your video marketing campaign, but it should be. Video transcription services can help you to increase views and viewer interaction with your videos. It is important to remember that you need an accurate translation and check all of…
- Analytics & Testing
Create, Share and Impact Your Business KPIs
One of the issues that I’ve always had with analytics is that vendors think packing more and more measurements is the way to enhance their platforms. While it’s great to have thousands of variables to report on, understanding which variables actually have an impact on your business is much more difficult. And even understanding which variables do begs the question…
- Customer Data Platforms
Jotform: Capture and Integrate Your Event Registrations with a Customizable App In Minutes
Capturing event registrations has never been easier or more efficient. Traditional registration methods can be cumbersome, requiring multiple tools to manage forms, payments, and attendee communication. Event planners need a streamlined, professional solution that simplifies these processes while providing a seamless experience for attendees. JotForm Jotform simplifies event management by offering user-friendly tools to create and manage registration forms. Whether…
- Email Marketing & Automation
How To Personalize Your Outreach Emails To Get More Positive Answers
Every marketer knows that today’s consumers want a personalized experience; that they’re no longer content with just being another number amongst thousands of invoicing records. In fact, the McKinsey research company estimates that creating a personalized shopping experience can boost revenue by up to 30%. However, while marketers may well be making the effort to customize their communications with their…
- Marketing Tools
5 Ways to Strengthen Process without Compromising Creativity
Marketers and creatives can get a little skittish when talk of process comes up. This should come as no surprise. After all, we hire them for their ability to be original, imaginative, and even unconventional. We want them to think freely, get us off the beaten path, and build an innovative brand that stands out in a crowded marketplace. We…
- E-commerce and Retail
Gelato: Scale Your Print-on-Demand Ecommerce Businesses Worldwide
Scaling an ecommerce business presents numerous challenges, from managing inventory and production costs to efficiently serving customers around the globe. Entrepreneurs and established enterprises must navigate these hurdles to grow their online presence and bottom line successfully. Fortunately, advancements in print-on-demand technology offer a compelling solution. Gelato Gelato is the world’s largest print-on-demand (POD) network, enabling local production and shipping…
