This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Tools
KosmoTime: Create Tasks That Reserve Time On Your Calendar
As a partner in an agency working with enterprise companies, my days are a blur, and my calendar is a mess – bouncing from sales to strategy to stand-ups to partner meetings non-stop. Between all those calls, I need to get the work done that I’ve committed to with clients, too! One thing I’ve done in the past is block…
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Sales and Marketing Training
The Power of Single-Tasking: Boosting Productivity in a World of Distractions
It’s not uncommon to walk up to any professional’s desk nowadays and see them with multiple monitors open, a handful of applications, and a dozen browser windows… alongside their open phone on the desk. Today’s fast-paced, technology-driven world has forced many of us to multitask. However, studies have shown that multitasking can decrease productivity by up to 40%. Single-tasking, or…
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Social Media & Influencer Marketing
Navigating Social Media Strategy for Multilocation Businesses: Is Hyperlocal Social The Right Solution?
Multilocation businesses face unique challenges in structuring their social media presence. With multiple physical locations, these companies must balance brand consistency, local relevance, and resource management. This article explores various approaches to social media strategy for multilocation businesses: Single Brand Account with Location-Specific Content Regional Accounts by DMA or Geographic Area Individual Accounts for Every Location The attainability of managing…
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E-commerce and Retail
Social Snowball: The All-in-One Platform for Affiliate, Referral, and Influencer Programs on Shopify
Acquiring new customers for your online store can be costly. Many store owners struggle with high customer acquisition costs (CAC) and constantly seek ways to maximize their return on investment (ROI) from marketing campaigns. Fortunately, there is a powerful solution that can help businesses harness the power of word-of-mouth marketing and turn their customers into revenue-generating affiliates. Social Snowball Snowball…
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Marketing Tools
I Bought A New Drone for Clients… and It’s Amazing
A few years ago, I advised a large roofing contractor on their online presence. We rebuilt and optimized their site, initiated an ongoing drip campaign to capture reviews, and began publishing their projects online. One thing that was missing, though, was before-and-after photos of the properties. With a login to their quote and project management system, I could see what…
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Public Relations
Vuelio: Amplify Your Brand and Optimize Communications with Powerful Media and Political Public Relations Tools
Navigating the complex media and political landscape can be daunting for today’s PR and communications professionals. You need to identify key influencers, monitor brand impact, engage effectively, and validate your strategy—all while adapting to a rapidly changing media environment. However, managing these tasks with multiple platforms is time-consuming and lacks cohesion. Vuelio provides a comprehensive solution. With integrated tools tailored…
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Artificial Intelligence
Dynamic Yield: AI-Powered Omnichannel Personalization Technology
Dynamic Yield’s advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization and 1:1 messaging. Companies that excel at personalization see increased consumer engagement, top-line revenue, and a higher ROI. But a personalization-centric company doesn’t just happen. It takes buy-in, vendor selection, onboarding, and proper implementation. Some companies are…
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Social Media & Influencer Marketing
Building Growth and Resilience: Creators Must Diversify for Sustained Success
Risk is real for creators in today’s social commerce landscape. Relying solely on one platform or income stream can result in tough challenges due to ever-changing algorithms and fluctuating market trends. As a result, diversification has become not just a strategy but a necessity for creators aiming to enhance their visibility and financial stability. This article delves into four crucial…
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Analytics & Testing
5 Things You Need to Consider Before Launching Your E-commerce Website
Thinking about launching an e-commerce website? Here are five things that you need to consider before launching your e-commerce website: 1. Have The Right Products Finding the right product for an e-commerce business is easier said than done. Assuming that you have narrowed down the audience segment, you want to sell to, the next question of what to sell arises. There are several…
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Paid and Organic Search Marketing
What Are The Top SEO Copywriting Tips for 2023?
A core of our marketing work with clients is developing their content library to drive more qualified leads and help them convert faster. Organic search is the primary channel for this traffic because search provides more intent to purchase than virtually every other acquisition channel. Simply put… if I believe I’m going to make a purchase but wish to research…
