This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Design Wizard: Make Eye-Catching Videos and Graphics Online
Visuals drive everything—social media engagement, ad performance, brand perception, and even trust. Yet, for small businesses, marketers, and creators, keeping up with the constant demand for high-quality designs can be overwhelming. Hiring a professional designer for every campaign isn’t always feasible, and traditional design tools often feel intimidating or expensive. That’s where user-friendly, web-based graphic design platforms are changing the…
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Enviz: Immersive Real Estate Property Visualization With Interactive AR and VR Tour Experiences
Effectively communicating a property’s vision and potential to prospective buyers has been incredibly limited, almost always requiring in-person tours. Traditional marketing methods often fail to capture the essence of unbuilt properties, leaving buyers struggling to visualize their future homes. This is where augmented reality (AR) and virtual reality (VR) technology are revolutionizing the real estate industry, and Enviz is at…
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What Are The Top SEO Copywriting Tips for 2023?
A core of our marketing work with clients is developing their content library to drive more qualified leads and help them convert faster. Organic search is the primary channel for this traffic because search provides more intent to purchase than virtually every other acquisition channel. Simply put… if I believe I’m going to make a purchase but wish to research…
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How To Use Google Analytics 4 Events to Track Category Popularity in WordPress
Category popularity can help you understand what content your audience finds most engaging. Tracking this data can help you tailor your content strategy and enhance user experiences. Google Analytics 4 (GA4) offers powerful event tracking capabilities, enabling you to monitor your WordPress website’s category views. In this article, we’ll explore how to implement event tracking to measure the popularity of…
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What To Do When You’re Getting Fired (Or Laid Off)
Nothing is quite as embarrassing as the walk of shame carrying your box of personal goods out the door escorted by security, is there? I’ve been on both sides of the firing table in my career, and it’s not the ideal position that either the employee or the employer hopes to be in. Over the years, though, I’ve changed my…
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How to Increase Your Mobile Conversions and Leads
Here’s some homework for you before you even read this. What’s your percentage of conversions that happen via mobile and desktop? In Google Analytics, select Conversions > Goals > Conversions and select Mobile Traffic for your first group and Non-Mobile Traffic for your second: What’s your percentage of traffic that happen via mobile and desktop? In Google Analytics, select Audience > Overview and select…
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Dynamic Yield: Unlock Hyper-Personalized Customer Journeys
Personalization has shifted from being a nice-to-have marketing tactic to a critical driver of growth. Customers now expect brands to recognize them, anticipate their needs, and deliver seamless experiences across every channel. Companies that fail to meet these expectations risk higher churn, lower engagement, and declining revenue. The challenge lies in orchestrating personalization at scale—across web, email, mobile apps, and…
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Is Social Commerce a Leading Payment Trend? 5 Ways To Adapt Your Strategy
Thanks to the rapidly increasing popularity of smartphones and platforms such as Facebook, Instagram, and TikTok, social commerce has quickly become part of our everyday lives. Social commerce is a subset of e-commerce that integrates social media and online social interactions into buying and selling. Unlike traditional e-commerce, which typically occurs in dedicated online stores and focuses on product listings…
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The 12 Most Effective Automation Sequences Deployed by Brands for the Marketing Funnel
Your prospects and customers are bombarded with information and choices, so you must be smart about your marketing efforts to meet their expectations but not badger or overcommunicate. Marketing automation workflows enable companies to deliver personalized experiences at scale across outbound channels: Email: Still a cornerstone of digital marketing, email allows for personalized messaging, targeted campaigns, and direct communication with…
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The Decline of Newspapers
I’m forever thankful for my years working within the Newspaper industry. The training, experience, and opportunities I had in the industry were the foundations for my successful career in digital marketing. If you’ve been a reader for some time, you know my passion for the industry. I believe my articles here, here, and here pretty much cover it! However with…
