Dynamic Yield’s advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization and 1:1 messaging. Companies that excel at personalization see increased consumer engagement, top-line revenue, and a higher ROI. But a personalization-centric company doesn’t just happen. It takes buy-in, vendor selection, onboarding, and proper implementation.
Some companies are considering personalization for the first time. Some are deploying simple email personalization. Some want to move into sophisticated segmentation strategies. The top companies prioritize personalization as more than a mere tactic, but as key to delivering superior customer experiences.
Dynamic Yield offers a suite of personalization and engagement solutions:
- Omnichannel Personalization – Improve Customer Experience with Real-Time Personalization
- Campaign Optimization – Improve Marketing ROI with Contextualized Campaigns
- Behavioral Messaging – Communicate Highly-Relevant Messages in Real-Time
- Customer Data Activation and Segmentation – Transform Your Audience Data Into Actionable User Segments
- Personalized Recommendations – Maximize Yield From Your Content and Product Recommendations
- Email Personalization – Drive More Results through Personalized Email Campaigns
- Dynamic A/B Testing – Leverage Enterprise-Grade Testing with Predictive Capabilities
- Mobile Apps Personalization – Smaller Screen, Same 1:1 Attention
To provide a comprehensive report on the state of personalization maturity in the market, we surveyed 700 global marketers and executives across industries. Here are the results.
Carroll leveraged Personify's Small World Community to build an online community with powerful gamification, personalization and reporting to support engagement and measured results, and this has translated to a 30% increase in yield rate for the 2018 semester.