This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Artificial Intelligence
Triple Whale: Unleash The Power Of Your Shopify Store Data with AI-Driven Attribution and Forecasting
Managing and leveraging data effectively is crucial for e-commerce businesses to thrive. Triple Whale, an innovative AI platform explicitly designed for Shopify, offers a comprehensive suite of tools to simplify analytics, attribution, merchandising, forecasting, and more. With real-time insights and automation capabilities, Triple Whale empowers brands to make data-driven decisions and drive profitable growth. Running a successful e-commerce business involves dealing…
- Social Media & Influencer Marketing
Find Your Influence: Generate Global Conversations Led By Inspired Content Creators
Connecting with the right influencers is crucial for brands to effectively reach their target audiences. Influencer marketing has evolved into a sophisticated strategy, requiring innovative tools and expert guidance to navigate its complexities and achieve optimal results. With the rise of social media platforms and the ever-growing number of influencers, it can be challenging to identify and partner with those…
- Advertising Technology
Clipcentric: Rich Text and Video Ad Production That Runs On Any Display Ad Platform
Clipcentric provides users with a comprehensive suite of tools and templates that grant them full control over the entire production process, resulting in highly responsive cross-platform rich media ads. Ad teams can effortlessly design and develop dynamic HTML5 advertisements that seamlessly run on any platform. Drag-and-Drop Workspace: Users can easily drag and drop ad components into device-specific workspaces for precise…
- Marketing Tools
Miro: The Flexible Digital Whiteboard for In-Office and Remote Collaboration
If you previously relied on Google Jamboard for brainstorming, collaboration, and visual ideation, now is the time to transition to a more robust and flexible tool. Miro allowed you to migrate your Jamboard files seamlessly and enhances your workflow with advanced features designed for teams of all sizes. Miro Miro is more than just a whiteboarding tool; it’s a complete…
- Sales Enablement, Automation, and Performance
EDM Lead Network: Lead Generation for Insurance, Financial, and Home Service Professionals
Lead generation (LeadGen) strategies have significantly evolved over the past few years. While many people tout the secret to sales, the truth is that there is no one-size-fits-all solution that will allow businesses to improve their KPIs, ROI, or profits across the board. That being said, there are nonetheless several tried-and-true lead generation strategies that can help companies convert sales.…
- Paid and Organic Search Marketing
What Search Engine Optimization Tasks Can You Automate?
The digital marketing arena is witnessing an unprecedented complexity in search engine optimization (SEO) driven by the emergence of diverse search features like local search, map packs, intricate schema markup, ranking factor changes, the expansive knowledge graph, and the dynamic nature of search algorithms. These advancements represent a double-edged sword: they provide sophisticated ways to enhance visibility and user engagement…
- Customer Data Platforms
What Not To Do with First Party Data: Common Mistakes with MarTech
Companies are sitting on goldmines of data, but putting that data into action across teams has its challenges. Adding to the complexity is Google’s plan to end third-party (3P) cookies. While the cookiepocalypse was recently delayed (again), marketers are preparing for the inevitable by shifting focus to first-party (1P) data for sustainable audience targeting and campaign effectiveness. Chris Sell and…
- Marketing Infographics
Hotter than Hot: Introducing the New Secret Sauce Recipe for Marketing on LinkedIn
A year ago, LinkedIn shared their special in-house recipe. When they released Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, they made public all of the tactics and tips used by the LinkedIn Marketing Solutions team when executing campaigns on their own platform. Now, they’re bringing back the Secret Sauce and turning up the heat. Same bottle. More flavor. The…
- E-commerce and Retail
Dropgenius: Launch Profitable Dropshipping Stores on Shopify in Seconds with AI
E-commerce enthusiasts face numerous challenges when launching and scaling their online stores. From identifying trending products to creating compelling store designs and descriptions, the path to success can be daunting. Many aspiring dropshippers struggle to stand out in a crowded market and effectively reach their target audience. Dropgenius Dropgenius is an AI-powered platform that empowers entrepreneurs to launch profitable dropshipping…
- Social Media & Influencer Marketing
Four Strategies For Finding Influencer Monetization Opportunities in 2023
Influencer marketing continues to be incredibly popular among brands. From 2016-2020, the market grew from $1.7 billion to $9.7 billion, and it is expected to see explosive growth to at least $16.4 billion by the end of 2022. Influencer Marketing Benchmark Report 2023 In addition to this steady and impressive market growth, the number of influencer marketing service providers is…
