This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Carts Guru: Marketing Automation for Ecommerce
Unfortunately, e-commerce platforms often don’t prioritize marketing. If you have an online store, you won’t meet your full revenue potential unless you’re able to acquire new customers and maximize the revenue potential of your current customers. Thankfully, there are excellent marketing automation platforms available that provide all the tools necessary to automatically target customers where they’re most likely to open,…
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4 Marketing Lessons To Learn From The 2024 Election Cycle
For several years, I spoke about politics in this publication. It didn’t go well; it was just too polarizing, even leading to people I respected and worked well with never engaging with me again. I’m deliberate in my actions nowadays, having removed my political posts from the publication and restricted my opinions to my personal social media profiles. That said,…
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Agent Sauce: Automate Your Real Estate Listings and Virtual Tours To Your Social Media Channels
Martech Zone mentioned that integrations and automation would be key for email marketers. At Agent Sauce, we work with Real Estate agents, and that’s precisely what they are demanding. A couple of things you should know about real estate: Real Estate agents aren’t technologists and don’t have an IT department to call up when they need help. They’re entrepreneurs, quickly…
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Why Keyword Ranking Should Never Be Your Primary Performance Metric
Not too long ago, SEO strategies majorly comprised of getting ranking on keywords. Keywords were the primary factor to gauge the performance of a campaign. Website builders would stuff the sites with keywords, and the clients would love to see the results. The results, however, showed a different picture. If your SEO tutorial for beginners included using Google tools to…
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Unlocking a Competitive Advantage for AdTech Companies with Technology
In today’s rapidly evolving digital landscape, AdTech companies face fierce competition to capture consumers’ attention. Leveraging innovative technology can be the key to staying ahead, improving efficiency, and driving personalized consumer experiences. Adtech refers to the software, tools, and platforms companies use to manage, deliver, and optimize their digital advertising efforts. It encompasses everything from data management platforms (DMPs), demand-side…
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The Steep Benchmark Curve on Mobile App User Retention
Designing, deploying and maintaining a mobile application for your prospects or customers continues to be a significant investment for companies. The question is whether or not the strategy actually works. In the 7 years, we’ve consulted on and built one mobile application for a client. Why? It’s a busy marketplace and expensive to get traction in. adjust analysis shows that…
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How to Enable and Optimize WordPress for Featured Images
When I set up WordPress for many of my clients, I am always sure to push them to incorporate featured images throughout their site. Here’s an example from a Salesforce Consultant site that’s launching… I designed a featured image that is aesthetically pleasing, matches the overall branding, and provides some information about the page itself: While the other social media…
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11 Mistakes To Avoid With Your Email Marketing Campaigns
We often share what works with email marketing, but how about the things that don’t work? Well, Citipost Mail put together a solid infographic, 10 Things You Shouldn’t Include In Your Email Campaign that provides details on what to avoid when writing or designing your emails. If you want to succeed with email marketing, here are some of the top faux-pas you…
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SheerID: How Brands Such as ASICS and Target are Acquiring Customers Via Identity Marketing
One of the most prominent challenges marketers face today is getting the attention of the distracted consumer. For decades, marketers have served ads and other promotions to demographics such as 18-24-year-olds. But, no one identifies with being part of an 18 to 24-year-old club. SheerID has found that college students associate with one another and recognize one another as part…
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How To Properly Build A Survey With Any Email Platform
Building a webpage with a form is ideal if you’re trying to capture information like a survey. However, getting an email subscriber to click through to a form isn’t advisable. The best approach is to have your subscribers respond to the survey directly by interacting with the email. Unfortunately, email clients don’t support modern HTML standards, and several email clients…
