This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Analytics & Testing
Who is Really Your Target Audience?
One of the fundamental misunderstandings about online media is identifying who your target audience is. Too many people focus in on whether or not their prospects are there. This week, we worked with one company who complained that his C-level prospects simply weren’t online. I’m not going to argue whether or not that’s true. But online media is composed of…
- Content Marketing
How To Add A Media Player to Your Site Easily with Wimpy Player
A few of our clients needed a friendly media player for their sites that was simple to implement I was looking for a modern audio player that would work across browsers and devices. I found Wimpy Player, an incredibly simple yet robust player for audio and video files. With its user-friendly interface and comprehensive features, the Wimpy Player is the…
- Content Marketing
Rethinking B2B Marketing Outreach? Here’s How to Pick Winning Campaigns
As marketers adjust campaigns to respond to the economic fallout from COVID-19, it’s more important than ever to know how to pick winners. Revenue-focused metrics let you allocate spend effectively.
- Artificial Intelligence
Marketing Orchestration: The Conductor of Your Customer Journey
Nowadays, both business customers and consumers interact with brands across a growing number of channels and touchpoints. This intricate web of interactions requires a sophisticated approach to marketing. Enter marketing orchestration, a strategy that unifies all marketing efforts to create seamless, personalized customer experiences. Table of ContentsWhat is Marketing Orchestration?Marketing Orchestration ExamplesConsumer Marketing OrchestrationBusiness Marketing OrchestrationThe Martech Stack: From Siloed Struggles to…
- Customer Data Platforms
UpLead: Build An Accurate B2B Prospect List To Power Campaigns and Close Sales
There are many marketing professionals out there that are vehemently against buying lists for prospecting. And there are, of course, very good reasons why: Permission – these prospects have not opted into solicitations from you so you risk your reputation by spamming them. Sending an unsolicited email doesn’t violate CAN-SPAM regulations in the United States as long as you have…
- Content Marketing
WordPress: How To Build a Custom Feed In Your Site For Your Externally Hosted Podcast
How to publish an externally hosted podcast feed as a custom feed within your WordPress instance.
- Artificial Intelligence
How to Create a VTuber Avatar: Step-by-Step Guide for Beginners and Streamers
Vtubing has taken the digital world by storm, blending creativity and technology to let individuals express themselves through virtual avatars. These animated personas have become a global phenomenon, captivating audiences on platforms like YouTube and Twitch. Whether you’re a streamer, content creator, or just curious about the trend, creating your Vtuber avatar is an exciting way to enter this virtual frontier.…
- Analytics & Testing
7 Tips to Build a Successful Growth Marketing Machine
As companies look to drive new revenue in unexplored channels, growth initiatives are becoming increasingly more popular. But where do you start? How do you start? I’ll admit, it can be overwhelming. First, let’s talk about why growth initiatives exist. If a company is trying to increase revenue, they can do so in a few ways: expand product margins, improve…
- Customer Data Platforms
4 Marketing Lessons To Learn From The 2024 Election Cycle
For several years, I spoke about politics in this publication. It didn’t go well; it was just too polarizing, even leading to people I respected and worked well with never engaging with me again. I’m deliberate in my actions nowadays, having removed my political posts from the publication and restricted my opinions to my personal social media profiles. That said,…
- E-commerce and Retail
Social Media Content Ideas for the Holidays
‘Tis the season and if you haven’t planned out your holiday social media posts, here’s a great infographic from MDG Advertising to give you some ideas, Holiday Marketing 2016: 7 Fresh Ideas for Your Holiday Social Media Posts. Here are seven unique ideas that can spur your creativity and attract some attention to your brand when you need it most! From…
