This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
21 Marketing Terms to Impress and Annoy Your Colleagues
I was at home catching up on some reading tonight. I’m a pretty simple guy, so whenever I hit some new terminology, I often click over to a search engine or dictionary to figure out what I’m reading. I’m also getting up there in years… so after I read what it is, I roll my eyes and go back to…
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Email Marketing & Automation
Email Validation Versus Verification
We were discussing the state of the email list cleansing industry with the founder of an email cleansing platform. If you go to that link, you’ll find many players in the market—many of which we’ve tested and used for our clients. We struck up a relationship because their system did an extraordinary job verifying our newsletter and clients’ lists. There are some huge differentiators…
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Content Marketing
Murf: A Voice-To-Text Studio With Voices Powered By Artificial Intelligence (AI)
I’ve personally done a few voiceover jobs for other companies and thoroughly enjoyed the work. It’s not easy, though. Annunciation, inflection, tone… all require practice. Not to mention having a great studio to record in for outstanding voice quality. There are additional challenges with getting voiceover work done, too: Talent – It’s not always easy to find the right personality…
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Content Marketing
The Importance of A Video Marketing Strategy: Statistics and Tips
We just shared an infographic on the importance of visual marketing – and that, of course, includes video. We’ve been doing a ton of video for our clients recently and it’s increasing both engagement and conversion rates. There are many types of recorded, produced videos you can do… and don’t forget real-time video on Facebook, social video on Instagram and…
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Marketing Infographics
What is Virtual Reality?
Virtual reality deployment for marketing and e-commerce continues to rise. As with all emerging technologies, adoption gives way to the reduction in costs surrounding the deployment of the technology’s strategies and virtual reality is no different. Tools for developing virtual realities are The global market for virtual reality is experiencing rapid growth and is expected to reach $44.7 billion by…
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Marketing Infographics
How To CAREfully Choose A Name For Your Business
We’ve assisted in the process of naming quite a few businesses and products over the years for our clients and it’s not as easy as it seems. Out of the box, there are a few strategies you can use to come up with a name for your business, including: Use your own name – This can be a simple and…
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Analytics & Testing
What is the Net Promoter Score (NPS) System?
Last week, I traveled to Florida (I do this every quarter or so) and for the first time I listened to a book on Audible on the way down. I selected The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World after a dialogue with some marketing professionals online. The Net Promoter Score (NPS) system is based…
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Sales Enablement, Automation, and Performance
6sense: Transform B2B Revenue with AI-Powered Buyer Intelligence
B2B buying teams operate largely under the radar. Less than 3% of potential buyers directly engage with vendors during the critical early stages of their purchasing journey. Instead, decision-makers conduct extensive research anonymously, creating an invisible trail of digital breadcrumbs that traditional marketing and sales tools fail to detect. This shift in buying behavior has created a significant challenge for…
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Social Media & Influencer Marketing
Mastering the X Algorithm for Maximum Business Impact
Navigating the world of social media can feel like a constantly changing game, especially for businesses trying to make a meaningful impact. On X (formerly Twitter), where speed and engagement define success, it’s crucial to understand how the platform’s algorithm works to maximize visibility and interaction. Fortunately, X has provided insights into its algorithm, offering a blueprint for businesses to…
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Email Marketing & Automation
What Is Marketing Automation? What You Need to Know…
Marketing automation is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via its API, it’s promoted as a marketing automation solution. In my opinion, this isn’t very ethical. While this may be an automated activity corresponding to their marketing strategy, it’s hardly a marketing automation solution. I…