This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
Email Validation Versus Verification
We were discussing the state of the email list cleansing industry with the founder of an email cleansing platform. If you go to that link, you’ll find many players in the market—many of which we’ve tested and used for our clients. We struck up a relationship because their system did an extraordinary job verifying our newsletter and clients’ lists. There are some huge differentiators…
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Content Marketing
The Importance of A Video Marketing Strategy: Statistics and Tips
We just shared an infographic on the importance of visual marketing – and that, of course, includes video. We’ve been doing a ton of video for our clients recently and it’s increasing both engagement and conversion rates. There are many types of recorded, produced videos you can do… and don’t forget real-time video on Facebook, social video on Instagram and…
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Content Marketing
Murf: A Voice-To-Text Studio With Voices Powered By Artificial Intelligence (AI)
I’ve personally done a few voiceover jobs for other companies and thoroughly enjoyed the work. It’s not easy, though. Annunciation, inflection, tone… all require practice. Not to mention having a great studio to record in for outstanding voice quality. There are additional challenges with getting voiceover work done, too: Talent – It’s not always easy to find the right personality…
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Marketing Infographics
What is Virtual Reality?
Virtual reality deployment for marketing and e-commerce continues to rise. As with all emerging technologies, adoption gives way to the reduction in costs surrounding the deployment of the technology’s strategies and virtual reality is no different. Tools for developing virtual realities are The global market for virtual reality is experiencing rapid growth and is expected to reach $44.7 billion by…
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Analytics & Testing
What is the Net Promoter Score (NPS) System?
Last week, I traveled to Florida (I do this every quarter or so) and for the first time I listened to a book on Audible on the way down. I selected The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World after a dialogue with some marketing professionals online. The Net Promoter Score (NPS) system is based…
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Email Marketing & Automation
What Is Marketing Automation? What You Need to Know…
Marketing automation is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via its API, it’s promoted as a marketing automation solution. In my opinion, this isn’t very ethical. While this may be an automated activity corresponding to their marketing strategy, it’s hardly a marketing automation solution. I…
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Sales Enablement, Automation, and Performance
6sense: Transform B2B Revenue with AI-Powered Buyer Intelligence
B2B buying teams operate largely under the radar. Less than 3% of potential buyers directly engage with vendors during the critical early stages of their purchasing journey. Instead, decision-makers conduct extensive research anonymously, creating an invisible trail of digital breadcrumbs that traditional marketing and sales tools fail to detect. This shift in buying behavior has created a significant challenge for…
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Event Marketing
ON24 Webinar Benchmarks Report: How Well Are Your Webinars Performing?
Webinars are one of the most powerful tools for creating more engagement, collecting more data, and driving more efficiency out of your marketing efforts. But what does a good webinar program look like, and what can you do to make your webinars stand out? The ON24 Webinar Benchmarks Report for 2022 highlights the profound influence of digital engagement platforms on…
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Mobile Marketing, Messaging, and Apps
iOS and Android App Icon Photoshop Templates
Creating an app icon is a crucial step in the development process. It’s often the first visual element users encounter and plays a significant role in attracting downloads. This guide will walk you through designing effective app icons for Android and iOS platforms. Understanding the Importance of App Icons App icons represent your application on a user’s device. They must…
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Social Media & Influencer Marketing
Mastering the X Algorithm for Maximum Business Impact
Navigating the world of social media can feel like a constantly changing game, especially for businesses trying to make a meaningful impact. On X (formerly Twitter), where speed and engagement define success, it’s crucial to understand how the platform’s algorithm works to maximize visibility and interaction. Fortunately, X has provided insights into its algorithm, offering a blueprint for businesses to…
