This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Content Marketing
Smartfile: Whitelabel Your Large File Solution
Whether you are starting a new business, or launching a new product, the first question you have to ask is, “Who is my market/customer”? Sounds easy, right? Before I get to the part about us completely failing to answer that question correctly, let me give you my two-sentence business pitch: SmartFile (that’s us) is a file sharing company designed for…
-
Content Marketing
Composable: Delivering on the Personalization Promise
The promise of personalization has failed. For years we’ve been hearing about its incredible benefits, and marketers looking to capitalize on it have bought into pricey and technically complicated solutions, only to discover too late that, for most, the promise of personalization is little more than smoke and mirrors. The problem starts with how personalization has been viewed. Positioned as…
-
E-commerce and Retail
IONOS: Launch Your S-commerce Strategy Easily With A Social Buy Button
Buying on social media typically involves a different buying behavior than traditional e-commerce. Consumers on social media typically see a product, watch a testimonial or influencer, and then purchase it. While brands with expensive products can build awareness and nudge the buying cycle on social media, the vast majority of social media and e-commerce conversions happen with smaller, emotional purchases.…
-
Artificial Intelligence
Cara, Meta, and Adobe: Creators and AI Collide
I’ve been writing every week on Martech Zone since 2006. While I think of myself as a creator, every product, solution, strategy, or opinion I provide here was learned or collaborated before I published it. Of course, I repackage and focus my content in a way that I believe provides value to my readers, but I would struggle with an…
-
Content Marketing
PHP: Use the WordPress API to Build a Shortcode to List Subpages
We’re working on quite a complex implementation for an enterprise client right now. The site is being built in WordPress but has a ton of bells and whistles. Often, when I’m doing this type of work, I like to save the custom code for repurposing later on other sites. In this case, I thought it was such a useful function,…
-
Analytics & Testing
Clarabridge: Actionable Insights from Every Customer Interaction
As consumer expectations for customer service increase, companies must take action to ensure their customer experience remains commensurate. 90% of Americans consider customer service when deciding whether to do business with a company. American Express It can be difficult to deliver on this objective as the sheer volume of available feedback can be overwhelming, causing Customer Experience (CX) teams to…
-
Customer Data Platforms
Pabbly Plus: Form Creation, Email Marketing, Payments, And Workflow Automation In One Bundle
With so many companies forced to reduce marketing headcount and looking for ways to automate data processes as well as reduce technology expenses, bundles like Pabbly are worth evaluating. While there are many workflow and automation platforms out there, I’m not sure of any platform that includes a form builder, payment processing for subscriptions, an affiliate program, and email verification.…
-
Analytics & Testing
Why Team Communication Is More Important Than Your Martech Stack
Simo Ahava’s atypical viewpoint on data quality and communication structures freshened up the whole lounge at the Go Analytics! conference. OWOX, the MarTech leader in the CIS region, welcomed thousands of experts to this gathering to share their knowledge and ideas. OWOX BI Team would like you to think over the concept proposed by Simo Ahava, which definitely has potential…
-
Marketing Tools
MindManager: Mind Mapping and Collaboration for the Enterprise
Mind mapping is a visual organization technique used to represent ideas, tasks, or other items linked to and arranged around a central concept or subject. It involves creating a diagram that mimics the way the brain works. It typically consists of a central node from which branches radiate, representing related subtopics, concepts, or tasks. Mind maps are used to generate,…
-
E-commerce and Retail
PayStand: Accept Credit Cards with No Transaction Fees
When I integrated our invoicing system with credit card processing I was pretty much shocked at how complex it was and then how much money they take out in transactions. Then I was shocked that I had to get two systems… a credit card processor and a merchant account. The only advantage I had was that I was able to…
