This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- E-commerce and Retail
ShippingEasy: Shipping Pricing, Tracking, Labeling, Status Updates, and Discounts For Ecommerce
There’s a ton of complexity with e-commerce – from payment processing, logistics, fulfillment, through to shipping and returns – that most companies underestimate as they take their business online. Shipping is, perhaps, one of the most important aspects of any online purchase – including cost, estimated delivery date, and tracking. Additional costs of shipping, taxes, and fees were responsible for…
- Analytics & Testing
Insights That Convert: How User Analytics Becomes Your Secret Weapon?
Before you start redesigning your entire site in a panic, there’s a hero waiting to be unleashed: user analytics. It’s not a fancy gadget straight out of a sci-fi movie. It’s a set of tools that track how customers actually interact with your store. This article dives deep into user analytics, making it simple and actionable for everyone. We’ll decode those cryptic data reports and turn them…
- Content Marketing
Marketing to Intent, Not Eyeballs
Old school marketers always seem to get hung up on the number of eyeballs. I’ve always been a database and direct marketer, so I liked getting the right eyeballs rather than pushing advertisements in front of all of them. Businesses like the Yellow Pages like to tout the big numbers, too. I read once that 87% of the U.S. Population…
- Advertising Technology
How Are Advertisers Capitalizing on March Madness?
In 2015, there were 11.3 million average total viewers of the NCAA’s March Madness, along with a record 80.7 million live video stream viewers. The most watched game attracted 28.3 million total viewers. If you don’t think it’s a big deal, you should try working in downtown Indianapolis this month (where our offices are)! We’ll be working from home most…
- Analytics & Testing
Google Analytics Launches Data Studio (Beta)
Google Analytics has launched Data Studio, a companion to analytics for building reports and dashboards. Google Data Studio (beta) provides everything you need to turn your data into beautiful, informative reports that are easy to read, easy to share, and fully customizable. Data Studio lets you create up to 5 custom reports with unlimited editing and sharing. All for free…
- Artificial Intelligence
Learn How to Increase Revenue By Harnessing The Awesome Power of Your Tiny Search Box
Search is the universal language. And the search box is the portal to all your answers. At home, daydreaming about a new couch for your apartment? Google best sleeper couches for small apartments. At work trying to help a customer understand their subscription options? Search your intranet for the most up-to-date pricing and details to share with them. At peak…
- Artificial Intelligence
Logome: Generate Your Logo, Brand Kit, and More With AI
Establishing a strong brand identity is crucial for success in today’s competitive business landscape. However, many entrepreneurs and small business owners struggle with creating professional-looking logos and cohesive branding materials. The process can be time-consuming and expensive and often requires specialized design skills. This leaves many businesses with subpar branding that fails to make a lasting impression on potential customers.…
- Marketing Tools
zipBoard: Streamlining Proofing and Collaboration Workflows for Any Digital Asset
Online proofing has become an essential process in the digital age, ensuring accuracy and effectiveness in various content creation, document collaboration, and marketing collateral. This systematic approach involves several prioritized steps, each crucial in maintaining the integrity and appeal of digital content. Brands utilize proofing processes and workflows to collaborate, verify, and approve: Accuracy and Quality: The primary goal of…
- Artificial Intelligence
3 Strategies to Avoid Getting Sucked Into the Next New Tech Trend
When a new technology arises, brands are quick to jump on the bandwagon without fully understanding how they might see or measure results. A few years ago, it was AI and chatbots. Today, it’s NFTs, cryptocurrency, and the metaverse. Numerous brands have launched programs into the metaverse, whether through virtual games, stores, or merchandise. By 2030, the global metaverse market is…
- Marketing Infographics
The Digital Age Is Rapidly Changing Everything
When I speak to young employees now, it’s startling to think that they don’t recall the days that we didn’t have the Internet. Some even don’t remember a time without having a smartphone. Their perception of technology has always been that it’s continued to advance. We’ve had decades of periods in my lifetime where technology advancements settled… but that’s no…
