This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
WordPress: How To Redirect All RSS Feeds To One Destination
While reviewing Google Search Console, one issue that I kept encountering was URLs ending in /feed/ causing issues. While it’s pretty ingenious of the WordPress CMS to add RSS feeds to every bit of content – posts, tags, categories, comments, etc. – the feature is unnecessary. It produces a ton of internal paths for Google to crawl that have no…
- Content Marketing
WordPress: Add a Top Message Bar
With the new site, I’d been looking for a top bar for WordPress for quite some time. Our last theme design actually had an entire section that could be pulled down that advertised our email subscription. This increased the number of subscribers so significantly that I incorporated the subscribe field directly into the header of the theme. Now I just…
- Email Marketing & Automation
ToutApp: Sales Tracking, Templates and Analytics
For the large sales organization, outbound sales representatives have the unenviable position of having to communicate with piles of leads sometimes to connect with those one or two prospects that will convert. New marketing automation systems such as our sponsor Right On Interactive manage lead scoring and nurturing communications for the masses, but the sales staff still needs to produce…
- Sales and Marketing Training
Top 3 Must-Haves for Your Digital Marketing in 2023
The beginning of a new year always prompts conversations among digital marketers about the next big trend and what trends will be left behind. The digital landscape changes all the time, not just in January, and digital marketers have to keep up. While trends come and go, there are tools every marketer can utilize to be innovative, authentic, and effective.…
- Marketing Books
Hug Your Haters? Maybe It Should Be Love Your Lovers!
Hug Your Haters by Jay Baer is a groundbreaking book that offers a fresh and practical approach to dealing with customer complaints in the digital age. Jay argues that businesses need to embrace complaints as an opportunity to improve their products, services, and customer experience. Jay provides compelling statistics and real-world examples to show that ignoring complaints can have a…
- Advertising Technology
Bridging the Traditional-Digital Advertising Divide
Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However, many brands are uncertain of reallocating tried-and-true methods for their media plans to digital. TV is expected to still account…
- Sales and Marketing Training
Keyboard Shortcuts: The Power of ALT and TAB
When it comes to computer technology, I’m amazed at how many people aren’t intimately familiar with two of the most important buttons on your keyboard. The awesome power of ALT and TAB comprises some of the most important productivity tips for anyone who uses a computer to promote or conduct their business. The Alternate Zone To understand the ALT+TAB combination,…
- Content Marketing
The Web Development Triangle
All of our contracts with our clients are ongoing monthly engagements. Very rarely do we pursue a fixed project, and rarely do we guarantee the timeline. That may sound scary to some, but the issue is that the goal shouldn’t be the date of release, it should be the business results. Our job is to get our clients business results,…
- E-commerce and Retail
EKOM: Predict Non-Branded E-commerce Keyword Trends To Optimize For Demand
Today’s e-commerce landscape is fiercely competitive. Businesses face numerous challenges regarding search engine optimization (SEO). The process is often slow, labor-intensive, and yields unpredictable results. Many online retailers find themselves trapped in a cycle of constant adaptation, struggling to keep up with algorithm changes and emerging trends. The need for a more responsive, data-driven approach to e-commerce SEO has never…
- Content Marketing
What is Net Neutrality?
The term Net Neutrality was coined by Columbia University media law professor Tim Wu in 2003. The questions raised in discussions of open access and network neutrality are basic to both telecommunications and innovation policy. The promotion of network neutrality is no different than the challenge of promoting fair evolutionary competition in any privately owned environment, whether a telephone network, operating system, or even…
