Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Content MarketingHow to build a free podcast website

    How To Build A Podcast Website For Free

    Having developed, hosted, and published a few successful podcasts, I know how difficult it can be to promote and grow your audience. One critical aspect that I’d encourage every podcaster to do is to incorporate a podcast website into their strategy. There are quite a few benefits: Search Acquisition – can typically find your podcast easier than relying on them…

  • Sales Enablement, Automation, and Performance
    data strong team salesforce

    The Impact of Collecting and Enhancing B2B Data for Marketing

    When I began my corporate journey implementing continuous improvement, one finding that was consistent with improving any process was the inefficiency – and subsequent opportunity – in the hand-off. Decades later and I find that this is even true with our agency. One example is when our clients have turnover within their ranks. When the decision-maker changes, more often than…

  • Analytics & TestingLoyalty Programs, Insights, Behavioral Economics

    How Successful Loyalty Programs Drive Insights and Behavioral Economics

    Note: This article was written by Douglas Karr from a Q&A interview with Suzi via email. Loyalty programs provide brands with an opportunity to retain their existing customers and turn them into raving fans. By definition, loyalty members are familiar with your brand, are spending money with you, and are providing you with valuable data in the process. For organizations,…

  • Analytics & TestingB2B CMO Marketing Reports

    The 3 Reports Every B2B CMO Needs to Survive and Thrive

    While marketing leaders may have access to thousands of data points and hundreds of reports, they may not be focused on those that are most impactful to the business.

  • Mobile Marketing, Messaging, and AppsStarbucks Mobile App of the Year

    Starbucks: Designing The Perfect Mobile App

    On my next radio show, I’ll be discussing the Starbucks Mobile application which garnered the 2012 Mobile Marketer of the Year Award. In my opinion, it’s truly a great mobile application that bridges the marketing gap between online and in-store purchasing. Features that make the app so successful Usability – the application has a primary navigation bar across the bottom…

  • Analytics & Testingappfigures let

    appFigures: Reporting for Mobile App Developers

    appFigures is an affordable reporting platform for mobile app developers that brings together all of your app store sales, ad data, worldwide reviews, and hourly rank updates. appFigures collects and visualizes sales & download numbers, world-wide reviews & ranks, and other data their reporting solution. appFigures features: Link Multiple Stores – track and compare iOS, Mac, and Android apps in…

  • Content Marketingwhat is organic seo

    What is Organic SEO?

    If you want to understand search engine optimization, you really have to stop listening to those in the industry looking to profit from it and simply boil it down to Google’s advice. Here’s a great paragraph from their Search Engine Optimization Starter Guide: Even though this guide’s title contains the words “search engine”, we’d like to say that you should…

  • Content MarketingHow To Stop Form Spam

    CleanTalk: How To Stop Form SPAM On WordPress, Drupal, Joomla, or Other Platforms

    Because Martech Zone is quite popular, I get hundreds of submissions a day through the site. Most are comment spam which Akismet does a pretty good job at flagging. However, comment spam isn’t something that’s too difficult to identify or that eats up my time. The real culprit for irritating spam on my site happens via form submissions on my…

  • Sales Enablement, Automation, and PerformanceCreate Interactive Quizzes For Lead Generation - Interact

    Interact: Create Interactive Quizzes That Increase Engagement, Capture Critical Data, And Generate More Qualified Leads

    Interactive content, like quizzes, has become a popular lead-generation tool for many businesses. These interactive elements can offer a more engaging and personalized experience for users compared to static content. Interactive content generates 2x more conversions than passive content. DemandMetric Quizzes offer several benefits over static content when used for lead generation in marketing strategies, including: Higher engagement: Quizzes capture…

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