This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Important Web Design Techniques to Incorporate on your Law Firm Website
Today’s legal marketplace is increasingly competitive. As a result, this puts a lot of pressure to a lot of lawyers and law firms to stand out from the rest of the competition. It’s tough it is to strive for a professional presence online. If your site isn’t compelling enough, clients move on to your competitors. That’s why, your brand (and that…
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The 3 Reports Every B2B CMO Needs to Survive and Thrive
While marketing leaders may have access to thousands of data points and hundreds of reports, they may not be focused on those that are most impactful to the business.
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NapoleonCat: A Social Management Platform To Moderate, Publish, Analyze, and Grow Your Social Media Presence
NapoleonCat is your team’s social media toolkit, integrated with Facebook, Messenger, Instagram, Twitter, LinkedIn, Google Business, and YouTube. The platform is utilized by SMBs, online stores, agencies, and enterprise organizations. Features of NapoleonCat include: Social Inbox – Drive social media engagement for your brand and respond centrally to your prospects and customers. Social Inbox enables you to filter out these…
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EZ Texting: Drive Engagement with Effortless SMS Marketing Automation
SMS open rates are soaring. With 98% of text messages read within minutes, marketers can no longer afford to overlook the power of SMS. But harnessing that power requires more than a phone and a message—it demands a platform that makes compliance, personalization, and automation second nature. EZ Texting EZ Texting is a top-rated SMS marketing platform built to make…
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How to Create a Culture of Recognition for Freelancers: Best Practices for Agency Owners
As an agency owner, you may find yourself recruiting new employees, if not today, soon when the potential employee asks more questions than ever before. What is it like to work here? What do your employees think of you as an employer? Do your employees feel appreciated? Is remote work available? These questions require employers to consider workplace culture an…
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The COVID-19 Outbreak: Advertising and Marketing Impact
It’s extremely valuable to work with an agency that is on top of important marketing updates at all times. As every business is being forced to make changes due to current world circumstances and COVID-19 health and safety, it means providing ample technology for a remote workforce, moving to zero contact services when possible, and tightening the reins on business…
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How Successful Loyalty Programs Drive Insights and Behavioral Economics
Note: This article was written by Douglas Karr from a Q&A interview with Suzi via email. Loyalty programs provide brands with an opportunity to retain their existing customers and turn them into raving fans. By definition, loyalty members are familiar with your brand, are spending money with you, and are providing you with valuable data in the process. For organizations,…
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10 Unique Shopping Behaviors Where Retail Technology is Driving Conversions, Order Value, and Profitability
As an online store owner, understanding the unique activities that set e-commerce apart from general internet browsing is crucial for optimizing your platform and boosting your bottom line. While search, filtering, and personalization are indeed fundamental, several other distinctive behaviors characterize the e-commerce user experience. Table of ContentsVirtual Try-Ons and Product VisualizationSocial Shopping and User-Generated ContentDynamic Pricing and Flash SalesCross-Channel…
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Foxit: Elevate Your Document Management, E-Sign Workflows, and PDF Experience
Efficient document management is essential. From editing PDFs to integrating advanced e-signature capabilities, businesses need robust, user-friendly solutions that streamline workflows. However, traditional tools often have limitations due to high costs, outdated technology, or poor integration with other software. Foxit Foxit provides a powerful alternative with its suite of products designed to transform how organizations handle digital documents. Foxit is…
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Lesson.ly: The Teaching and Learning Application
There are times, especially in technology, that you want to provide a quick and easy lesson for your platform. As an example, we developed CircuPress as a self-service email application for WordPress… but it does require a few steps to setup. We could do a video that shows the setup, but the user will then need to pause/continue as they…
