This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- E-commerce and Retail
Foursixty: Make Your Instagram Shoppable with UGC and Ambassador Shops
For brands seeking to transform Instagram content into shoppable experiences, the challenge often lies in balancing aesthetics with functionality. How can you turn user-generated content (UGC) and influencer partnerships into something that builds engagement and drives sales directly from your social platforms? Foursixty Foursixty provides the solution—bridging the gap between content and commerce with an intuitive platform that turns Instagram…
- Sales Enablement, Automation, and Performance
The Impact of Collecting and Enhancing B2B Data for Marketing
When I began my corporate journey implementing continuous improvement, one finding that was consistent with improving any process was the inefficiency – and subsequent opportunity – in the hand-off. Decades later and I find that this is even true with our agency. One example is when our clients have turnover within their ranks. When the decision-maker changes, more often than…
- Analytics & Testing
Elly Analytics: Make Data-Driven Decisions Through Full-Funnel Marketing Analytics and Advanced Attribution
Marketers working with ad-driven businesses often face challenges in measuring and optimizing their digital marketing efforts across various platforms. Each platform offers its own set of metrics and reporting systems, creating a fragmented view of overall performance. These data silos make it difficult to accurately attribute new contacts, leads, customers, and revenue to marketing efforts, resulting in wasted advertising budgets…
- Sales and Marketing Training
The 12 Most Effective Automation Sequences Deployed by Brands for the Marketing Funnel
Your prospects and customers are bombarded with information and choices, so you must be smart about your marketing efforts to meet their expectations but not badger or overcommunicate. Marketing automation workflows enable companies to deliver personalized experiences at scale across outbound channels: Email: Still a cornerstone of digital marketing, email allows for personalized messaging, targeted campaigns, and direct communication with…
- E-commerce and Retail
Ecommerce Social Login & Sharing
Great data from Facebook, LinkedIn, Google and Yahoo! on social logins, social sharing and e-commerce conversions. Monetate works with retailers like BestBuy, Urban Outfitters and sites like QVC and Comcast to optimize their sites to increase conversion rates. Social commerce is much more than a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest.…
- Analytics & Testing
TrendSpottr: Transform Social Noise Into Actionable Early Signals
Prior to social media’s prominence, there was a lawn care company that recorded all of it’s customer calls and categorized them by topic. The system turned into a sales engine because they could identify, geographically, issues that were cropping up in the region and then send highly focused emails based on the trending topics. Lawn care lovers would see the…
- Marketing Books
The Monkey Gods Have Spoken, Scott Adams Writes a Book!
Cartoonist Scott Adams has just released a book of writings from his blog, Stick to Drawing Comics, Monkey Brain!: Cartoonist Ignores Helpful Advice. I’ve been reading Scott’s blog for quite a while and it’s, by far, the funniest blog I’ve ever read. Here’s a snippet from Scott’s post on an Indian Monkey Attack: According to the BBC, devout Hindus think…
- Marketing Infographics
Web Accessibility Goes Well Beyond Screen Readers
One issue with the internet that’s eerily silent in the United States is the requirement for accessibility by those with disabilities. The web provides a profound opportunity to overcome these obstacles so it’s a focus that your business should begin paying attention to. In many countries, accessibility is no longer an option, it’s a legal requirement. Accessibility isn’t without challenges,…
- Analytics & Testing
appFigures: Reporting for Mobile App Developers
appFigures is an affordable reporting platform for mobile app developers that brings together all of your app store sales, ad data, worldwide reviews, and hourly rank updates. appFigures collects and visualizes sales & download numbers, world-wide reviews & ranks, and other data their reporting solution. appFigures features: Link Multiple Stores – track and compare iOS, Mac, and Android apps in…
- Content Marketing
What is Organic SEO?
If you want to understand search engine optimization, you really have to stop listening to those in the industry looking to profit from it and simply boil it down to Google’s advice. Here’s a great paragraph from their Search Engine Optimization Starter Guide: Even though this guide’s title contains the words “search engine”, we’d like to say that you should…
