This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media Advertising is a Failure
When I got into traditional media marketing, I was immediately pulled into what could be accomplished with data. Data directed our testing and verbiage in direct marketing and advertising, gave us accurate reporting and measurement, and provided us with a much clearer picture of who they were, what they wanted, where they were, where they wanted and how they wanted…
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How to Monitor Your Organic Search (SEO) Performance
Having worked to improve the organic performance of every type of site – from mega sites with millions of pages, to e-commerce sites, to small and local businesses, there’s a process that I take that helps me to monitor and report my clients’ performance. Amongst digital marketing firms, I don’t believe my approach is unique… but it is much more…
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Vibenomics Audio Out-Of-Home Advertising: Personalized, Location-Based Music and Messaging
Prime Car Wash CEO Brent Oakley had a problem. His premium car washes were a hit, but while his customers were waiting on their car, no one was engaging them on the new products and services they had to offer. He created a platform where he could record personalized, location-based messages and music to his customers. And it worked. When…
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Termshub: Ensure Your Site or Online Store Is Compliant Without Spending A Fortune On Legal Fees
As with any business, we have some great attorneys that we can contact regarding legal advice. It’s not inexpensive, though. Ensuring a client is fully compliant with all of the proper, documented policies and disclosures across their web properties can easily run up our legal fees into the tens of thousands of dollars. Legal advisors, contract reviews, and written policies…
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Mailchimp: More Than An Email Service Provider, A Digital Marketing Suite
If you’re looking for an email service provider (ESP), there’s no doubt that you’ve heard of Intuit Mailchimp or have seen their ads… everywhere. Over the years, the platform has evolved to offer a wide range of services to small and medium-sized businesses – including CRM, content management, social media, and e-commerce capabilities. We have several clients on Mailchimp and…
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Lusha: Find, Sell, and Close More With Accurate B2B Prospect Data To Fill Your Pipeline
B2B sales and marketing professionals face an uphill battle. Finding the right prospects, connecting with decision-makers, and closing deals has never been more challenging. The sheer volume of data can be overwhelming, making it difficult to identify and prioritize the most promising leads. Additionally, outdated or inaccurate contact information often wastes time and missed opportunities. Lusha Lusha is a cutting-edge…
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Web Accessibility Goes Well Beyond Screen Readers
One issue with the internet that’s eerily silent in the United States is the requirement for accessibility by those with disabilities. The web provides a profound opportunity to overcome these obstacles so it’s a focus that your business should begin paying attention to. In many countries, accessibility is no longer an option, it’s a legal requirement. Accessibility isn’t without challenges,…
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Will the Buy Button Help Social Media Attribution and ROI?
Buy buttons are the hot new trend in social media, but they aren’t gaining much traction. In fact, an Invesp survey found that social commerce sales made up only 5% of online retail revenue in 2015. Many social sites still struggle to gain customer trust, so platforms will need to prove that they’re more than just socially savvy to win…
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Ptengine: Heat Maps, Campaign, Conversion Tracking and Analytics
While many analytics platforms on the market are remnants of technology that’s over two decades old, newer technologies are more focused on user behavior and conversion funnel analysis. Heatmaps are a perfect means of seeing how users are interacting over time with your site’s layout, navigation and calls-to-action. Ptengine offers a collection of tools built specifically for these goals. Heat Map…
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How To Build A Podcast Website For Free
Having developed, hosted, and published a few successful podcasts, I know how difficult it can be to promote and grow your audience. One critical aspect that I’d encourage every podcaster to do is to incorporate a podcast website into their strategy. There are quite a few benefits: Search Acquisition – can typically find your podcast easier than relying on them…
