This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
WordPress: Eliminate replytocom Comment Spam And Search Console Issues Using .htaccess
Many inherent legacy issues with WordPress open the door to bad actors. It’s an amazing CMS, but I wish the core team would focus on correcting issues plaguing WordPress for over a decade. One such issue that continues to plague WordPress is comment SPAM. It’s so bad that I’ve disabled comments altogether here on Martech Zone. While comments are disabled…
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Content Marketing
What is Sponsored Content? How Can You Optimize Content Recommendations for Improved Click-Through Rates?
One of the most successful means of promoting our site and expanding our reach has been by use of sponsored content. We started using one vendor but when they accidentally ran our promotions an extra $10k – and then invoiced us for it and demanded we pay them – we called it quits. We moved to Taboola and had even…
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Content Marketing
Content Length: Attention Spans Versus Engagement
Over 10 years ago, I wrote that attention spans are increasing. As we worked with clients over the years, this continues to be proven despite the myth that readers, viewers, and listeners won’t stick around. Consultants continue to state that attention spans have been reduced, I call bollox. What has changed is choice – providing us the opportunity to rapidly skip…
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Social Media & Influencer Marketing
NapoleonCat: A Social Management Platform To Moderate, Publish, Analyze, and Grow Your Social Media Presence
NapoleonCat is your team’s social media toolkit, integrated with Facebook, Messenger, Instagram, Twitter, LinkedIn, Google Business, and YouTube. The platform is utilized by SMBs, online stores, agencies, and enterprise organizations. Features of NapoleonCat include: Social Inbox – Drive social media engagement for your brand and respond centrally to your prospects and customers. Social Inbox enables you to filter out these…
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Artificial Intelligence
Navigating GenAI’s Role in Branding: Why AnswerRocket and Kantar are Partnering to Drive Marketing Technology Forward
In the fast-paced, data-driven world of modern marketing, brands face the relentless challenge of staying ahead of trends, making informed decisions quickly, and translating data into actionable strategies. This daunting task is time-staking yet critical for maintaining a competitive edge. As consumer behavior becomes more complex and market conditions evolve at lightning speed, the traditional data analysis methods and insight…
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Marketing & Sales Videos
Amplifinity: Solutions for Brand Advocacy
Amplifinity enables B2B, B2C and Agencies to deploy brand advocacy strategies. Benefits of brand advocacy programs result in improved customer acquisition, the creation of loyal and accessible brand advocates, and ultimately – to drive sales. Their enterprise platform breaks down into the following areas of focus: Customer Touchpoints – AMP integrates with all of our clients’ touchpoints directly to their…
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Social Media & Influencer Marketing
Verified Accounts: Are We Trading Security for Exclusivity?
Social media platforms have become central hubs for communication, business, and information sharing. Verified Accounts are now a hallmark of authenticity and trust among these platforms’ features. Initially designed to prevent impersonation and ensure the credibility of high-profile accounts, the verification mark has now become a coveted status symbol that extends your reach and acceptance. As we navigate the complexities…
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Email Marketing & Automation
What is B2B Account-Based Marketing (ABM)?
How does your sales team really feel about your marketing? Whenever B2B marketers are asked that question, the responses are universal. Marketers feel like they’re bending over backward to deliver a large volume of leads, and Sales just plain isn’t feeling the love. The exchange goes something like this. Marketing: We delivered 1,238 Marketing Qualified Leads (MQLs) this quarter, 27%…
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Content Marketing
Quite Possibly The Worst Domain Registrar Ever
This morning we get a frantic call from a client. We worked with them to develop a new site a while back, but everything was offline now. A DNS issue of some sort. Their IT guy called us to see if we had changed anything. We hadn’t but always hate to hear of these problems and wanted to help them…
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Sales Enablement, Automation, and Performance
Three Factors To Accommodate Explosive Business Growth
There’s been a lot written about a company I used to work for that sold for billions of dollars about a decade ago. When I read those articles, the perceptions are often skewed toward the people interviewed and their positions within the company. Now, a decade later, I’d like to share some insights on three factors I believe genuinely stood out that led…
