This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
Top 3 Tech Strategies for Publishers in 2021
The past year has been difficult for publishers. Given the chaos of COVID-19, elections, and social turmoil, more people have consumed more news and entertainment over the last year than ever before. But their skepticism of the sources providing that information has also reached an all-time high, as the rising tide of misinformation pushed trust in social media and even…
- Social Media & Influencer Marketing
Failed Customer Experiences Are Destroying Your Marketing
SDL performed a survey to explore where the single or most prominent points of customer experience (CX) failure and success happen with customers and the impacts to the business. Perhaps the scariest result of this survey is that SDL found that many users that suffered from a bad customer experience actively tried to disparage the company every chance they could…
- Content Marketing
Why I Advise SaaS Companies Against Building Their Own CMS
A respected colleague called me from a marketing agency asking for some advice as she spoke to a business that was building out its own online platform. The organization was composed of highly talented developers and they were resistant to utilizing a content management system (CMS)… instead driving to implement their own home-grown solution. It’s something that I’ve heard before……
- Social Media & Influencer Marketing
Have You Created a Call-To-Action Button on Facebook?
I’ll be honest that we don’t do as much with our agency’s Facebook page as we could be doing. I’m trying to improve that and have been posting more recently. Today I went to our page and noticed a message that I could create a Call-To-Action button directly in the page header. That’s quite intriguing given that Facebook has typically…
- E-commerce and Retail
Smartcards Rolling Out Over the Next Few Years
Wow… when you think about all the dedicated and dependent hardware for traditional magnetic striped credit cards, that’s a ton of equipment and expense out there to replace. Over the next few years, though, that’s exactly what’s going to happen! Traditional credit cards are on their way out. It took the hacking of 70 million Target credit cards during the…
- Marketing Books
Mastering YouTube Growth: A Deep Dive into The YouTube Formula
YouTube continues to stand as a pivotal platform for content creators and businesses aiming to expand their reach and revenue. The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue is a comprehensive guide to navigating this dynamic environment. The YouTube Algorithm Author Derrel Eves is a seasoned YouTube strategist with over…
- Content Marketing
Social Marketing for Travel and Hospitality
We have a client in the travel insurance industry that does an amazing job leveraging social media to grow their business. By becoming a great destination of travel news and advice, they’ve continued to increase growth. Led by Bryant Tutterow and Muhummad Yasin, we’ve been amazed at how streamlined and productive their team has been in such a highly regulated…
Is the Juice Worth the Squeeze?
If you haven’t heard about Horizon Realty just do a quick search on Google and you’ll find a few interesting articles, like this post on Mashable. For a quick background, a former tenant of theirs, Amanda Bonnen, sent out a tweet about living in mold in one of their units. Horizon filed a lawsuit for $50,000 against Ms Bonnen. Now…
- Content Marketing
Content Workflow: Create, Collaborate, Approve With Generative AI… But Without the Chaos
Managing content at scale is harder than ever. Marketing and content teams are under constant pressure to meet deadlines, uphold brand standards, and deliver channel-specific assets—all while keeping pace with an explosion of content demands. Add in the growing role of AI tools for research and content generation (GenAI), and the process becomes even more complex. Teams often find themselves…
- Customer Data Platforms
Overwhelmed By Digital Data Management? Here’s How Retailers Can Build Better Experiences For Consumers
Let’s face it: digital data is daunting, and many organizations will repeatedly hear the phrase, “We didn’t tag for that” while trying to build better experiences for consumers. In the retail sector, digital data is the most important and valuable dataset to solve for. With so many confusing topics out there around things like a “cookieless future,” it can be…
