This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Analytics & Testing
Usersnap: Elevate Your Product By Collecting Actionable User Feedback
Understanding your users’ needs can make or break a product’s success. Often, user feedback is fragmented, difficult to track, and overwhelming. Product managers, developers, and marketing teams struggle to gather precise insights that lead to impactful decisions. The challenge lies in collecting feedback and doing so efficiently and in a way that genuinely drives growth. Usersnap Usersnap is a user…
-
Analytics & Testing
Actionly Social Media Monitoring and Publishing
Actionly is an affordable social media monitoring and engagement suite that integrates with Facebook, Twitter, Google +, YouTube, LinkedIn and RSS feeds. Actionly provides Social Media Marketing Tools and a Social Media Monitoring platform. We enable agencies and businesses to connect with their customers on social networks. We monitor keywords across networks like Facebook, Twitter, YouTube, Blogs, Flickr, and various…
-
Analytics & Testing
Gainsight: A Customer Insight and Retention Platform
Gainsight launched the Spring Release of its Customer Success Management platform, which makes it even easier for marketers to get a 360° customer view and collaborate with other customer success stakeholders across the organization using the power of data analytics. At larger companies where many different departments – from sales to product development and marketing – marketers are challenged with…
-
Content Marketing
Vimeo’s New Collaboration and Integration Tools Establish It As The Standard for Videographers
One of our neighboring companies in the building our studio is in are some incredible cinematographers, Train 918. They specialize in bringing their gear anywhere in the world and producing epic videos. It’s not just the quality of the work they produce that’s amazing, though. They spend much of their time actually developing the storyline, converting it into scenes, then…
-
Content Marketing
When Should You Consider A New Content Management System?
A decade ago, 100% of our clients utilized WordPress as their content management system. Years later and that number has dropped to less than half. There are some very valid reasons why our prospective and current clients have moved away from their CMS and migrated to another. Note: This article is focused on businesses that are not primarily online stores.…
-
Content Marketing
SpeakPipe: Put Voicemail on your Website
If your business doesn’t have the resources to man the phones and respond to every request that comes through your site, you may want to just install a voicemail application like SpeakPipe on your site. Rather than live chat or contact forms, SpeakPipe allows your visitor to record a message using their one-button recorder! SpeakPipe has several options that range…
-
E-commerce and Retail
5 Signs You’re Outgrowing Your MySQL Database
The data management landscape is complex and quickly evolving. Nothing emphasizes this evolution more than the emergence of ‘super apps’ — or applications that process millions of user interactions per second. Factor in Big Data and the cloud, and it becomes clear that e-commerce merchants need a new generation of databases that can perform better and scale faster. Any online…
-
E-commerce and Retail
Mobile Experience and Its Impact on Trends
Smartphone ownership isn’t just on the rise, for many individuals it’s their entire means of connecting to the Internet. That connectivity is an opportunity for e-commerce sites and retail outlets, but only if your visitor’s mobile experience is superior to your competitors. Around the world, more and more people are making the jump to smartphone ownership. Learn how this move…
-
Sales Enablement, Automation, and Performance
MetroFax: The Cost-Effective Alternative to Traditional Faxing
True story: The first successful marketing campaign I ever executed was a fax campaign! My friend launched a business doing parking lot repair and striping, and fax machines reigned supreme at the time. I purchased my first PC, which had a built-in fax modem. So, I called all the property management companies in the phone book and requested their fax…
-
Brain Exercise – and a little about Doug
One of the things that I love best about the web is that it crosses the line between art and programming. In my high school years, I was an avid artist… always drawing something somewhere. In my senior year, I took some college courses in Industrial Drafting. The drafting took a little bit of the freedom out of my pencil,…
