This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- E-commerce and Retail
SpotOn and Poynt: POS Integrated Marketing for Small Business
SpotOn has already installed more than 3,000 point of sales and payment processing devices in restaurants, retailers and salons nationwide. They’ve partnered with Poynt to provide flexible point of sales terminals that enable retailers and restaurant owners to collect customer contact information and accept payments at the counter, or wherever customers are. POS Marketing Tools SpotOn’s marketing tools make it…
- Analytics & Testing
Actionly Social Media Monitoring and Publishing
Actionly is an affordable social media monitoring and engagement suite that integrates with Facebook, Twitter, Google +, YouTube, LinkedIn and RSS feeds. Actionly provides Social Media Marketing Tools and a Social Media Monitoring platform. We enable agencies and businesses to connect with their customers on social networks. We monitor keywords across networks like Facebook, Twitter, YouTube, Blogs, Flickr, and various…
- Content Marketing
SpeakPipe: Put Voicemail on your Website
If your business doesn’t have the resources to man the phones and respond to every request that comes through your site, you may want to just install a voicemail application like SpeakPipe on your site. Rather than live chat or contact forms, SpeakPipe allows your visitor to record a message using their one-button recorder! SpeakPipe has several options that range…
- Sales Enablement, Automation, and Performance
MetroFax: The Cost-Effective Alternative to Traditional Faxing
True story: The first successful marketing campaign I ever executed was a fax campaign! My friend launched a business doing parking lot repair and striping, and fax machines reigned supreme at the time. I purchased my first PC, which had a built-in fax modem. So, I called all the property management companies in the phone book and requested their fax…
- Analytics & Testing
Gainsight: A Customer Insight and Retention Platform
Gainsight launched the Spring Release of its Customer Success Management platform, which makes it even easier for marketers to get a 360° customer view and collaborate with other customer success stakeholders across the organization using the power of data analytics. At larger companies where many different departments – from sales to product development and marketing – marketers are challenged with…
- Content Marketing
When Should You Consider A New Content Management System?
A decade ago, 100% of our clients utilized WordPress as their content management system. Years later and that number has dropped to less than half. There are some very valid reasons why our prospective and current clients have moved away from their CMS and migrated to another. Note: This article is focused on businesses that are not primarily online stores.…
- Content Marketing
BlogVault: How to Transfer Your WordPress Site to a New Domain
When you operate your WordPress site on one host and need to move it to another, it’s not as simple as you might think. Every instance of WordPress has four elements: the infrastructure and IP address it’s hosted at, the MySQL database that contains your content, the uploaded files, themes and plugins, and WordPress itself. WordPress has an import and…
- E-commerce and Retail
Flip: Reach More Customers and Generate More Sales With The Next Generation of Social Commerce for E-commerce Brands
For many people, social commerce is synonymous with influencer marketing. Three-quarters of brand marketers dedicate budget to influencer marketing, and 68% plan to increase that spend. Influencer Marketing Hub But consumers are catching onto paid sponsorships and dishonest reviews. The next generation of shopping experiences must be built on trust. For consumers to choose new products with confidence, they must…
- Marketing Tools
Foxit: Elevate Your Document Management, E-Sign Workflows, and PDF Experience
Efficient document management is essential. From editing PDFs to integrating advanced e-signature capabilities, businesses need robust, user-friendly solutions that streamline workflows. However, traditional tools often have limitations due to high costs, outdated technology, or poor integration with other software. Foxit Foxit provides a powerful alternative with its suite of products designed to transform how organizations handle digital documents. Foxit is…
