This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Crafting Consistent Brand Messaging: A Comprehensive Team Exercise for Alignment
Have you ever asked people throughout your organization what they tell people when asked about your company? I worked for a company where the executive salesperson told me he didn’t know how to explain our company to others… and he’d worked there for a few years. It’s not as uncommon as you might think, and I’d encourage you to ask…
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Social Media & Influencer Marketing
The Role of Social Proof in Legal Marketing
The legal industry is one of the most competitive in online marketing. With over one million lawyers practicing in the United States, standing out in such a saturated market can be challenging. Law firms typically have large budgets to spend on marketing due to generally high margins on their casework. However, no amount of money can replace the value of…
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Content Marketing
Your Blog RPMs are Pegged, but You Are Not Winning the Race!
Aside from the assistance I try to provide other bloggers through this blog, I actually do help a few bloggers hands-on. Unfortunately, I don’t get to spend as much time to do that as I’d like to – I have to work to pay the bills. Yesterday I took the day off and attended a regional web conference. The conference…
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Social Media & Influencer Marketing
Maybe You’re Just Not Good at This
Every once in a while you’re blessed by someone who takes the time to thank you after you do a speech. I joke with folks who tell me how great a session was by letting them know I’ve never been good at ballet. It always gets a chuckle, but there’s a story behind it. I actually do love to dance.…
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Content Marketing
Crank Up Your Content Marketing by Identifying These 6 Gaps
I had the pleasure of developing and giving a webinar yesterday as part of Instant E-Training’s Content Marketing Virtual Summit. My specific topic is a strategy we’ve been working with our clients on for the last few years – identifying gaps in their content strategy that help them build authority and drive conversions. While the quality of content is paramount…
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Advertising Technology
GrowTal: Hire Pre-Vetted Freelance Marketing Experts To Expand Your Agency’s Service Offerings
Having been in the agency business for over a decade, I’ve seen a few agencies flourish while many more went out of business. I don’t have a lot of wisdom when it comes to this industry – simply that I’m blessed to have a career and a reputation where I can do what I enjoy and what I have talent…
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Paid and Organic Search Marketing
4 Lessons We Learned From Developing a Sports Betting SEO Strategy
Search engine optimization (SEO) is absolutely essential to the success of online-driven businesses in every industry, and that includes the world of sports betting. We’ve learned a lot about SEO through the process of building our affiliate platform Dimers up as a sports betting brand. In this article, I’m sharing four of the most important lessons that we learned throughout…
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Social Media & Influencer Marketing
Conquering Fear: Unleashing Your Potential and Embracing Opportunities
Fear is a powerful emotion that often prevents us from reaching our full potential. It can manifest in various forms, such as the fear of failure, rejection, or even success. Many of us have experienced moments where we hesitate to take risks or pursue exciting opportunities due to self-doubt and anxiety. However, it is crucial to recognize that these feelings…
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Content Marketing
Pagecloud: An All-in-One Website and Online Store Builder for Modern Businesses
Having a solid online presence is crucial for businesses of all sizes. However, many entrepreneurs and marketers struggle to create and manage professional-looking websites representing their brand. The technical complexities of web design and the need for ongoing optimization and maintenance can be overwhelming for those without extensive coding experience or large IT budgets. Pagecloud Pagecloud is an innovative, all-in-one…
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Content Marketing
Harness Unprecedented Times to Reshape How We Work
There has been so much change to how we work in recent months that some of us might not immediately realize the innovations already gaining steam before the global pandemic struck. As marketers, workplace technology continues bringing us closer as a team so we can serve our customers in these stressful times, even while we navigate challenges in our lives.…
