This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Paid and Organic Search Marketing
How to Optimize a Page for Local Search
In a continued series on optimizing your site for inbound marketing, we wanted to provide a breakdown of how to optimize a page to be found for local or geographic content. Search engines like Google and Bing do a great job of picking up geographically-targeted pages, but there are some things you can do to ensure your local page is…
- Content Marketing
VaultPress: Offsite WordPress Backups & Restores, Malware Scanning & Removal, and Spam Blocking
Some of our clients choose to host their WordPress instances in the cloud on their own hosting platform. DK New Media had been recently hired to help a company whose site had been hacked and malware injected throughout their core WordPress files. The site was subsequently delisted by search engines and the owner was notified via a Google Search Console…
- Social Media & Influencer Marketing
Are You Really A Social Media Consultant?
Last night I had the incredible opportunity to go to both meet and listen to three-time Indianapolis 500 winner, Helio Castroneves. I was the guest of co-host and performance coach David Gorsage, who asked if I would provide social media updates throughout the event. As I organized hashtags, followed sponsors, and got to know the VIPs in the room, one…
- Analytics & Testing
Leger Metrics: Voice of Customer (VoC) Actionable Reporting
Leger Metrics offers a platform to assist your company in a better understanding of how your customer experience drives satisfaction, loyalty and profits across your company. The Voice of Customer (VoC) platform provides you with the tools necessary to capture customer feedback with the following features: Customer Feedback – Invite customer feedback and collect it through mobile, web, SMS, and…
- Sales Enablement, Automation, and Performance
Foleon: Unlock the Power of Interactive, Dynamic Whitepapers For Lead Generation
Capturing and nurturing leads has become increasingly challenging. Traditional whitepapers, once a cornerstone of B2B marketing, often fail to engage modern audiences. Marketers struggle to create compelling content that attracts potential customers and keeps them engaged long enough to convert. Despite these challenges, whitepapers remain a powerful tool for lead generation. They offer in-depth, authoritative content that addresses specific pain…
- Marketing Infographics
Social Media for Unsexy B2B Industries
In all honesty, I’m not sure sexy really matters when we speak about social media. The ability to teach, observe, respond and promote in an unsexy business to business industry may not capture a ton of attention – but it can absolutely capture the right attention from the audience seeking your business, product, or service out. If you work for…
- Content Marketing
Adapting and Responding to Feedback Drives Content Marketing Results
How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance. According to 90% of the 150 brand marketers surveyed, responsiveness—or the ability to source, understand and then quickly react to feedback, preferences, and needs—is important, if not critical, to the delivery of an exceptional customer experience. Only 16 percent of…
- Content Marketing
5 Keys to Your Successful Personal Brand
I had a conversation with one friend today and got an email from another asking my advice on how to build their personal brand… and ultimately profit from it. This may be a topic that’s better answered by friend Dan Schawbel, a personal branding expert… so keep an eye on his blog. I’ll share my thoughts on what I’ve done…
- Analytics & Testing
Google Analytics: iOS and Android Mobile App vs. Web Interface
While Google Analytics is primarily known for its web interface, it offers dedicated mobile apps for iOS and Android users. I’ve been utilizing the mobile app on iOS for the last few months and have to admit that I find it both impressive and usable in ways that differ from the site. How do they compare, and which platform best…
- Paid and Organic Search Marketing
How to Minimize Search Impact When Migrating to a New Domain
As with many companies that grow and pivot, we have a client who is rebranding and migrating to a different domain. My friends who do search engine optimization are cringing right now. Domains build authority over time and ripping out that authority can tank your organic traffic. While Google Search Console does offer a change of domain tool, what they…
