This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How to Make Your Content More Shareable
The title of this infographic is really The Secret Formula for The Perfect Viral Share. I love the infographic but I’m not a fan of the name… first, I don’t believe there’s a formula. Next, I don’t believe there’s a perfect share. I believe there are a combination of factors and events that lead up to great content being shared.…
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IoT Applications: Ideas and Examples That Drive Customer Loyalty, Experience, and Build Value
The Internet of Things (IoT) rapidly transforms how businesses interact with customers and deliver value. By connecting everyday objects to the internet, companies can gather valuable data, personalize experiences, and build stronger customer relationships. With the rapid evolution of all digital technology, communications, hardware, software, and IoT mobile app development services are now becoming affordable to many businesses. Just in…
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How the Order of Operations prepared me for Programming
Algebra has always been a favorite subject of mine. There’s not much theory involved, just a toolbox of methods and the order of operations to solve. If you reach back into high school, you’ll remember: First, all operations that lie inside parentheses must be done. Next, do any work with exponents or radicals. Working from left to right, do all…
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How to Minimize Search Impact When Migrating to a New Domain
As with many companies that grow and pivot, we have a client who is rebranding and migrating to a different domain. My friends who do search engine optimization are cringing right now. Domains build authority over time and ripping out that authority can tank your organic traffic. While Google Search Console does offer a change of domain tool, what they…
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Closing the Gap Between Sales and Marketing
The topic of the changing sales funnel is on every company’s mind. A big part of the change is how we look at sales, and more importantly, how the strategy of sales and marketing are more aligned than ever. Organizations need to analyze how their organization is approaching sales on a consistent basis so that they don’t lose any opportunities. Are…
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MarketerHire: Where To Hire A Vetted Freelance Marketer
This year has been a challenge for many organizations. Despite it being anecdotal, three trends that I’m observing are: Digital Transformation – the previous focus on external customer experience has shifted to internal automation and integration with large organizations as they reduce staff and expenses.Remote Teams – because of the shift to working from home during the pandemic, companies have…
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Validity: Data Integrity Tools for Your CRM Administration
As a marketer, there’s nothing more frustrating and time-consuming than having to deal with moving data and the associated data integrity issues. Validity is comprised of software services and solutions that help enterprises know where they stand with their data with ongoing assessments, alerts, and tools to correct data issues. For over a decade, tens of thousands of administrators in…
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Quark Publishing Platform: A Comprehensive AI-Powered Solution for Enterprise Content Lifecycle Management (ECLM)
Organizations face numerous challenges when it comes to managing their content. The sheer volume and velocity of content creation and the need for regionalization, compliance, and omnichannel distribution can quickly overwhelm even the most well-equipped teams. As the complexity of content ecosystems continues to grow, businesses seek solutions that can streamline their processes and help them stay ahead of the…
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Everyone Hates Advertising… Does Paid Advertising Still Work?
There’s been a ton of conversations online about the demise of advertising. Twitter hasn’t been too successful with its advertising package. Facebook is successful, but consumers are growing weary of ads splattered everywhere. And paid search continues to drive incredible revenue… but search is declining as other methods for seeking and finding information online grow in popularity. Of course, if…
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How Businesses Should Be Interacting with Each Social Media Platform
My opinion of social media is often different with those in my industry. Theoretically, I love social media and the opportunity it offers businesses to reach customers and prospects on a personal level. The reality has been very different, though. I’ve watched businesses attempt to utilize social media the same way they do other marketing channels. In some situations, this…
