This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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ShortPixel: Unlock Blazing Fast Websites by Optimizing and Compressing Your Images
A slow website can turn away visitors, frustrate users, and impact your search rankings. Many factors contribute to site speed, but unoptimized images are the biggest culprit. Large image files with slow loading times affect user experience (UX) and SEO. Manually resizing and compressing images for every page can be tedious and time-consuming, especially if you manage multiple websites. ShortPixel ShortPixel…
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Flippies: The Evolution of a Century-Old Technology
Flipbooks are one of the earliest forms of what today is referred to as interactive multimedia and were patented in the United States in 1882! Send Flippies a video and a logo, and they’ll help create an interactive masterpiece that they call thumb-powered marketing. Minimum order is 2,500 flipbooks – but what better way to show off your product, service…
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Product Marketing: Does Marketing Make The Product?
I know a few companies where marketing outpaces the product’s user experience and services. I’ve seen sales demos where the rep won’t open the application, instead working off a bright, shiny, photoshopped mockup. That’s not an issue when your product is advertised, but I’ve seen it tear some companies apart when the marketing overhypes the reality of the product. RC…
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RelateIQ: A Relationship Intelligence Powered CRM
RelateIQ is a simpler CRM that integrates with your email inbox to automatically digest and organize data from each data source. RelateIQ automatically syncs the data from your inbound and outbound emails, calendar, and smartphone calls (though the mobile app) to eliminate manual data entry into the CRM. It’s so advanced that if someone emails you and you don’t reply,…
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The Mobile Workstyle
Social Contact Manager Gist (recently acquired by RIM) put together this infographic on the Mobile Workstyle. Unlike the Dell Infographic on the mobile workforce this infographic focused more on the habits and preferences of the mobile worker as opposed to why a company should consider mobilizing their workforce. Such as: 65% of mobile workers use a tablet 32% of employees…
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Maybe You’re Just Not Good at This
Every once in a while you’re blessed by someone who takes the time to thank you after you do a speech. I joke with folks who tell me how great a session was by letting them know I’ve never been good at ballet. It always gets a chuckle, but there’s a story behind it. I actually do love to dance.…
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Leveraging Startup Partnerships to Accelerate Innovation in Your Organization
For established businesses looking to drive innovation, partnering with a startup can be a powerful catalyst for change. Startups are often at the cutting edge of new technologies and approaches, and their willingness to experiment and take risks can help established companies break out of old patterns and explore new opportunities. However, it’s crucial to choose the right startup partner…
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Validity: Data Integrity Tools for Your CRM Administration
As a marketer, there’s nothing more frustrating and time-consuming than having to deal with moving data and the associated data integrity issues. Validity is comprised of software services and solutions that help enterprises know where they stand with their data with ongoing assessments, alerts, and tools to correct data issues. For over a decade, tens of thousands of administrators in…
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Justintime: Rich Web, Mobile and Tablet Prototypes
Justintime Prototyper allows you to build interactive rich web, mobile and tablet wireframes. Justintime Prototyper enables the creation of interactive prototypes with gestures and stunning effects. You can even prototype data-driven apps and form validations without a single line of code. View examples of Prototyper on their site. Justintime Prototyper features: Mobile Application Prototypes – Enjoy prototyping your mobile apps…
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How To Create A Seamless Onboarding Process in Complex Sales and Services Environments
When you win a deal, the real work begins. Especially when your offering is a hybrid of software, features, and services, how you bring a new client across the finish line determines whether they succeed or bail. A well-designed onboarding does more than configure technology. It shapes the client’s first experience, builds trust, and dramatically impacts retention, upsell potential, and…
