This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The MarTech Optimization Playbook for Modern CMOs
Marketing technology ( MarTech ) is the marketing strategy of today’s leading companies. It’s the right move. MarTech has seen a significant jump in popularity as expansive data availability, new digital tools, and advanced analytics empower businesses to optimize customer engagement and drive targeted marketing strategies...
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WordPress: Track Site Searches with Google Analytics
Google Analytics has a nice feature, the ability to track internal searches on your site. If you're running a WordPress blog, there's quite a simple way to set up Google Analytics Site Search : Select your site in Google Analytics and click Edit. Navigate to a view in which you want to...
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Navigating the AI Hype: Key Trends and Strategies for Brands and Advertisers
In the fast-evolving world of commerce media, the integration of artificial intelligence ( AI ) is now more than just a trend—it's a necessity. As AI permeates every facet of the ecommerce ecosystem and the FOMO accelerates, companies that may have just barely completed their digital transformation face the need for an...
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The 10 Elements For Highly Effective, Engaging Email Message Copy
While email has advanced a little bit in the last couple of decades with HTML, responsive design, and some other elements, the driving force behind an effective email is still the message copy that you write. I'm often disappointed in the emails I receive from companies where I have no idea who...
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Rank Math Content AI: Transforming SEO Content Creation in WordPress
Rank Math , already a household name among WordPress users for its powerful SEO plugin, has dramatically expanded its utility with the introduction of Content AI , a built-in, GenAI content assistant designed to streamline the creation, optimization, and scaling of SEO-focused content directly within WordPress...
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Google Analytics: iOS and Android Mobile App vs. Web Interface
While Google Analytics is primarily known for its web interface, it offers dedicated mobile apps for iOS and Android users. I've been utilizing the mobile app on iOS for the last few months and have to admit that I find it both impressive and usable in ways that differ from the site...
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What is Google RankBrain?
Context, intent, and natural language or all inhibitors of the simple keyword-based queries. Language isn't easy to comprehend, so if you can begin to store patterns of speech and include contextual markers to search predictions, you can increase the accuracy of results. Google is utilizing artificial intelligence (AI) to do just that ...
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SocialPilot: Social Media Management Tool for Teams and Agencies
If you're operating within a marketing team or you're an agency doing social media work on behalf of a client, you really need a social media management tool to schedule, approve, publish, and monitor your social media profiles. Over 85,000 professionals trust SocialPilot to manage social media, schedule social media posts...
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The 6 Roadblocks to Going Global with Your Retail or E-Commerce Organization
As domestic commerce and e-commerce organizations seek to expand their reach and tap into new markets, shifting to global sales becomes an increasingly attractive prospect. However, the transition from domestic to international commerce presents a unique challenge that requires careful navigation. This article will explore the roadblocks companies...
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The Missing Ingredient in AI Success: Human Readiness
In the rush to deploy the latest AI algorithms and machine learning models, organizations often focus on technical prowess and infrastructure. They invest in fancy data centers, cutting-edge hardware, and intensive technical training. But here’s a shocker: all that fancy tech is nothing if your people aren’t prepared for the emotional and...