This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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3 Astounding Stats Supporting Social Selling
One of the common traits I continue to see in the most effective business development people or sales staff is that they’re incredibly well-connected. My good friend Doug Theis of Innovative Integrations, an Indianapolis-based managed services company is one of those people. We attended an Indianapolis Business Journal breakfast and I joked that Doug most likely knew everyone in the…
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Is Blogging Still Relevant? Or An Outdated Technology and Strategy?
I often review this site’s search performance and old articles that aren’t attracting traffic. One of my articles was about naming your blog. Let’s forget that I’ve been writing this publication that long… as I read the old post I wondered if the term blog even really mattered anymore. After all, it’d been 16 years since I’d written the post…
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Huddle: Online Collaboration and File Sharing
Rolling out or orchestrating a marketing campaign involves content management and collaboration bottlenecks. I bet you are fed up with making endless changes to VPN or firewall configuration to facilitate increased collaboration! Chances are that you are using either an obsolete intranet or SharePoint. Switching over to the seamless experience that the cloud based Huddle workspace provides would actually make…
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B2B Tech Marketing in 2025: Budget Growth, Reasonable KPIs, and Strategic AI Investments
B2B marketers in tech are navigating uncertain economic conditions with a mix of resourcefulness and strategic spending. According to the latest research: Marketing budgets are being allocated and evaluated in new ways. In 2024, 65% of marketing executives reported budget increases. Surprisingly, 54% of those who received additional funding did not face stricter KPIs—a notable shift from previous years, where…
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It’s the Most Wonderful Zeitgeist of the Year
It's with great anticipation that I await the yearly arrival of the Google Zeitgeist. Not just because I get to say it a lot, but also because it’s a fantastic yearly treat to look into the state of search from the past year.
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Customer.io: Automated Marketing Messages that Convert
You’ve got your customer acquisition funnel dialed in. Your retention strategy is all plotted out. And you’ve got a warehouse full of customer data. So why aren’t enough people converting, and where’s all that churn coming from? Chances are, your marketing messages just don’t line up with your customers’ actual needs in the moment. And when they don’t see immediate…
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PLANOLY: Meeting The Planning Needs of Social Video Managers
Many organizations are shifting gears to take a video-first approach to social content. Why? Video generates 1200% more shares than image-based and text-based content. WordStream – 75 Staggering Video Marketing Statistics This change may be lucrative for some, but others might struggle with algorithm updates, as well as staying on top of trends in a fast-paced environment, and organizing and…
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Scope Creep: Less = More
I’ve wanted to follow up on my Open = Growth post for a while. Described in that post is the likelihood of success when folks concentrate on how their solutions can be integrated with other solutions. There’s a flip side to this: for companies to limit the functionality of their solutions to the core of how they are used. Adding…
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Product Marketing: Does Marketing Make The Product?
I know a few companies where marketing outpaces the product’s user experience and services. I’ve seen sales demos where the rep won’t open the application, instead working off a bright, shiny, photoshopped mockup. That’s not an issue when your product is advertised, but I’ve seen it tear some companies apart when the marketing overhypes the reality of the product. RC…
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Snappy: An Enterprise Gifting Platform To Reward Your Customers or Employees
Meeting the expectations of your customers is the baseline in a B2C or B2B relationship. If I were to quantify meeting expectations, I’d provide a letter grade of a C+. Creating a memorable or delightful experience requires a different approach. Over the years of working with clients, I’ve always tried to think of something unique that the client never expected…
