How Are Drones Being Utilized for Sales and Marketing?

For each roofing client that I’ve had, I encouraged them to buy a drone. I have my own to assist when we need some great photos of the properties they work on, but I encourage them to have them on every job. Today’s drones practically fly themselves, and most have incredible cameras built in with up to 4K resolution. It only takes a few minutes to get them out and get some great shots we can put on their websites.

The one in the image above is from a home that Bauerle Roofing did the gutters and roofing on here in Indianapolis. Utilizing actual photos is an incredible feature of a website like a Roofer as it provides photographic evidence of the quality of their work and the geographic location they service. Plus, it looks great on a website!

The drone I’ve purchased is incredibly affordable as well. It’s the DJI Mini 2 and costs under $1,000. I would recommend getting insurance and a full case to transport it in. The kits come with extra blades and battery packs, too.

Drones have been innovating sales and marketing strategies through their ability to capture unique perspectives and their deployment in physical advertising. Here are some of how drones are being utilized innovatively in this field:

• Aerial Photography and Videography: Drones capture high-quality images and videos from unique vantage points, which can create striking marketing content that stands out in social media feeds, television ads, and print media.
• Event Coverage: Drones are used to provide live aerial coverage of events, which can be streamed to social media platforms or used in post-event marketing materials, providing a comprehensive view of the scale and energy of an event.
• Drone Light Shows: Replacing fireworks, drone light shows are being used by companies to create mesmerizing night-time displays that incorporate logos and other marketing materials. This captivates audiences and can go viral, offering broad exposure.
• Delivery and Logistics: Some companies use drones to showcase their delivery capabilities, enhancing their innovative and technologically advanced brand image. This also opens doors for conversation about speed and efficiency in service delivery.
• Real Estate Showcases: Drones offer a new way to view properties, allowing virtual tours that provide a realistic sense of the space and surroundings. This is particularly useful in luxury real estate, where the setting is a significant selling point.
• Interactive Marketing: Incorporating drones in interactive marketing campaigns, like scavenger hunts where drones are used to drop clues or rewards, can engage customers in an immersive brand experience.
• Agricultural Analysis for Product Marketing: In industries like agriculture, drones gather data and imagery to support the marketing of agricultural products, demonstrating their effectiveness in crop management and health assessment.
• Environmental Scanning: Drones can create detailed maps and 3D models of landscapes or structures, which companies use to demonstrate their involvement in environmental conservation or construction efficiency.
• Advertising Platforms: Some businesses have used drones as flying billboards, carrying banners, or equipped with screens to play advertisements, reaching areas where traditional billboards might not exist.
• Surveying and Data Collection: Businesses can collect data that informs their market research and strategy development by using drones to survey consumer behavior or environmental conditions.

By harnessing the capabilities of drones, businesses can create more dynamic marketing campaigns that engage customers, improve brand visibility, and offer innovative services that set them apart from the competition. The potential of drones in sales and marketing continues to expand as the technology becomes more sophisticated and accessible.