This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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KrispCall: Elevate Your Sales Engagement with Advanced Telephony Capabilities Inside Your CRM
Seamless and effective communication is critical for establishing trust and fostering customer relationships. However, many companies struggle with managing multiple communication channels, maintaining detailed call logs, and staying on top of conversations across different time zones. The need for a unified and reliable telephony solution that integrates smoothly with customer relationship management (CRM) platforms is greater than ever. That’s where…
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Stop Killing Cause Marketing
When a student needs money for a school lunch, it’s of little or no consequence to them where the money is coming from. They’re just hungry and need funds. It’s not just school lunches, it’s student grants and scholarships, medical goods, tutoring, daycare, and so much more. The list of needs is infinite and, in a downed economy, it continues…
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How to Market Your Mobile App
We recently shared the high cost and failure rate for enterprise mobile applications, but the benefits of a good mobile app are simply too great to ignore. Alongside planning, the experience of the mobile development team and the promotion of the app are both critical. Your app can rise to the top of everyone’s search to dominate the mobile market.…
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SEO Myth: Should You Ever Update A Page That’s Highly Ranked?
A colleague of mine contacted me who was deploying a new site for their client and asked my advice. He stated that an SEO consultant that was working with the company advised them to ensure that the pages that they were ranking for not be changed otherwise they might lose their ranking. This is nonsense. For the last decade I’ve…
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Ticket Tailor: Empowering Event Organizers with Powerful, User-Friendly Ticketing Tools
Event organizers face numerous challenges when it comes to ticketing and event management. The logistics can quickly become overwhelming, from setting up an online box office to managing attendee lists and processing payments. Many struggle to find an affordable and feature-rich platform while also providing the flexibility and support needed to run events of any size or type. Additionally, organizers…
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Saleshandy: Scale and Automate Your B2B Lead Generation and Cold Outreach Success
B2B sales professionals and marketers know the challenge of generating qualified leads (leadgen) and getting responses from cold emails. Managing various tools for email tracking, lead generation, and outreach often means juggling multiple platforms. What if there was a solution that streamlined these tasks and offered reliable deliverability, automation, and personalized engagement? That’s where Saleshandy steps in. Saleshandy Saleshandy is a…
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Canva: Generate Your Product Mockups with Ease
Creating professional-quality product mockups has traditionally been challenging, especially 3D mockups requiring special lighting and shadows. Designers often struggle with clunky photo editing tools that demand technical expertise and significant time investment. Achieving that perfect blend of realism and appeal can feel like a frustrating puzzle, requiring multiple iterations and expensive software. While dedicated solutions like PlaceIt have carved a…
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How to Write a B2B Case Study That Builds Trust and Drives Action
In B2B marketing, case studies are among the most powerful tools for building credibility, establishing expertise, and influencing buying decisions. Yet, many companies sabotage their efforts by stretching the truth, cherry-picking exceptional results, or focusing too much on themselves. The result? A piece that reads more like an infomercial than a business proof point. A great case study isn’t about…
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B2B Content Marketing Trends
The pandemic substantially disrupted consumer marketing trends as businesses adjusted to government actions taken to attempt to prevent the rapid spread of COVID-19. As conferences were shut down, B2B buyers moved online for content and virtual resources to assist them through the stages of the B2B buyer’s journey. The team at Digital Marketing Philippines has put together this infographic, B2B…
