This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Transforming Your Sales through a Multi-Threaded Approach
I was invited to take part in a recent panel discussion at the Sales Management Association’s Sales Productivity Conference in Atlanta. The session was focused on Sales Transformation, with the panelists providing their thoughts and insights on best practices and critical success factors. One of the first discussion points attempted to define the term itself. What is sales transformation? Is…
-
The Book Every Analytics Professional Must Read
A few years ago my good friend Pat Coyle, who owns a sports marketing agency, encouraged me to read Moneyball. For one reason or another, I never put the book on my reading list. A few weeks ago I watched the movie and instantly ordered the book so I could dig into the story even deeper. I’m not a sports…
-
Using WordTracker to Build Your Question and Answers Content
We pay for a lot of tools to analyze our clients and we test even more. Every time I embark on a comprehensive keyword analysis strategy, one tool is always a necessity. I often don’t touch it for months… and often let the subscription drop… but then… WordTracker is a necessity because I can’t find another tool that has the…
-
A 5-Step Plan to Optimize Your Checkout for Shoppers.
According to Statista, in 2016, 177.4 million people used mobile devices to shop, research and browse products. This figure is predicted to reach almost 200 million by 2018. And a new report conducted by Addressy cited that cart abandonment has reached a median rate of 66% in the US. Online retailers who don’t offer a great mobile experience are likely to be missing out…
-
B2B Martech: Applying Consumer Marketing Strategies In The Business World
The masses have spoken – between the demand for digitized customer experiences and streamlined digital business operations, the marketing technology space has grown an additional 24% since 2020. But most martech investments and advancements have been largely confined to the business-to-business (B2C) sector (e.g., augmented reality for e-commerce or grocery and improved digital payment options that help to encourage brand…
-
How to Build and Track Your Instagram Promotion or Campaign
We’re preparing for our second annual Music + Technology Festival and Instagram is one of the places we’re promoting the event. I don’t believe we do as good a job on Instagram as we could be doing, though, so I was glad to see the folks at ShortStack publish this infographic on how to build and measure the response of…
-
Nimble: Contact Management and Social CRM
Nimble automatically pulls your contacts into one place so you can engage them across any channel – LinkedIn, Twitter, Facebook, Google+, Skype, Phone, Email – in one easy to use interface. With Nimble, you can send messages, add tasks and events, edit or download the contact profile directly from the contact’s profile window. View core contact information and all related…
-
Seth Godin is Wrong About Numbers
As I was reading a blog post on a site, I came across a quote from Seth Godin. There was no link to the post, so I had to verify it on my own. Sure enough, Seth had said it: The questions we ask change the thing we make. Organizations that do nothing but measure the numbers rarely create breakthroughs.…
-
MyRepono: A Simple, Affordable Offsite WordPress Backup Plugin
I didn’t have a WordPress backup plugin for quite a while. So… the first time that I lost my WordPress database was a nightmare! It was my fault… I was making some updates to the database and dropped the entire database by accident. I was wondering how in the world I would recover my blog posts since I didn’t have…
-
Including Instagram Photos Increased Email Engagement 7x
In The State of Visual Commerce, a study conducted by Curalate and the Internet Marketing Association, just 8% of marketers strongly believed they were effectively using images to drive email engagement. 76% of emails include social media buttons but only 14% of emails include social images. The original promise of social media was the ability for brands to create a…
