This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Segments: Unlock Your Shopify Store’s Full Potential with AI-Powered Segmentation and Insights
Every eCommerce business faces the challenge of understanding its customers. Which products should be marketed to whom? What type of campaigns will maximize sales? And, most importantly, how can you drive repeat purchases from existing customers? These questions, crucial for growth, are often hard to answer without deep insights. Fortunately, there’s a platform that makes these challenges manageable and actionable.…
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Stick or Twist? How the Martech Industry Should Respond to Google’s Cookie U-Turn
Just last week, Google reversed its plan to eliminate third-party (3P) tracking cookies on its Chrome browser. Instead, according to the UK’s competition regulator (the CMA), users will be presented with a choice between keeping their third-party cookies or doing away with them. Sound familiar? Well, there’s a reason: Apple introduced App Tracking Transparency (ATT) a couple of years ago,…
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Great Marketing Is About Context, Not Contacts
Pop quiz. How valuable is a customer’s contact information? Answer… it depends. Without knowing what matters to a customer, contacting them with useless information and offers is an exercise in futility. This is something that spammers never figured out. Spam is a volume play that blasts the same message to an unfathomable number of people in hopes that a tiny…
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Navigating Copyright and Ownership: The Risks and Alternatives for Brands Uploading Videos on Social Media Platforms
Social media platforms like Twitter, Facebook, YouTube, and Instagram have become essential tools for brands to reach and engage with their target audience. However, when uploading and sharing video content on these platforms, brands must be aware of the potential risks to their ownership and copyright. Risks of Uploading Videos on Social Media Platforms When brands upload their video content…
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Tasko: It’s Time to Outsource Your Marketing Tasks
Over the years, we’ve noticed that expectations often increase with our clients while the cost of the engagement has not. In fact, last year we spent about 15% year over year on additional work for our clients. That would have been great had we had the resources, but we simply didn’t. We had to make some drastic changes if we…
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Baking in “Intelligence” to Drive-to-Web Campaigns
The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne holds is the ability to look not…
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Keap: A Powerful CRM With Sales and Marketing Automation for Small Businesses
Every industry has unique needs when it comes to Customer Relationship Management (CRM) and sales and marketing automation. Keap has the flexibility to meet your small business’s needs… with users in accounting, coaching, consulting, financial advisors, gyms, fitness, insurance, marketing agencies, non-profits, photographers, real estate, startups, and professional services. Keap CRM Keap is ideal for growing small businesses that are…
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WordPress: How To Prepend Text With A Custom Field To Your Custom Post Type Content
in WordPress, add_filter() is a function used to hook a custom function or an existing WordPress function to a specific filter action. Filters are one of the two types of Hooks, the other being Actions. They provide a way for functions to modify the data of other functions and are the cornerstone of WordPress’ plugin functionality. Here’s the basic syntax…
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The Secret To Martech: It’s Not About The Tech
In Bill Simmons’ Book of Basketball, he writes of the secret of basketball. He talks of meeting former NBA Champion, Isiah Thomas, who explains the the secret of basketball is that it’s not about basketball. Simmons relays the story from Thomas and explains that the key to assembling a winning basketball team has more to do with team chemistry and…
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WordPress: How to Make a Video Facebox Popup
Vimeo and YouTube videos now offer higher definition videos that can take up quite a bit of real estate on a web site or blog. One way of optimizing for this is to utilize a method called a Facebox. A facebox is a nice means of displaying a window within your page without a separate popup window. Lifeline Data Centers…
