This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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You’re Missing 3 out of 5 Senses on Making an Impression
I was in attendance for a recent launch party of a print-only publication about the food culture of the Midwest. As I spoke to the team who created, there was incredible pride in both the content, the art, and the finished product. The magazine was solid and you could feel the quality of the...
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The Role of Social Proof in Legal Marketing
The legal industry is one of the most competitive in online marketing. With over one million lawyers practicing in the United States, standing out in such a saturated market can be challenging. Law firms typically have large budgets to spend on marketing due to generally high margins on their casework. However, no amount of...
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Don’t Blame the B2B (Email) Messenger
One of our clients asked today if they should migrate to another email service provider off of the service they're using. We asked why and they stated that they received an 11% hard bounce rate on the emails they had sent. They thought the system was broken because they hand verified that some...
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The World of Social Media Monitoring and Analytics
The first bit of data on this infographic is pretty fascinating... the growth of the analytics tool market. In my opinion, it points to a couple issues. First is that we're all still seeking better tools to report and monitor on our marketing strategies and second is that we're willing to apply a...
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Body Background Images Done Easily
A nice feature you'll find on many sites is where the center content area appears to overlay the page with a drop shadow behind it. It's actually a fairly simple method to making your blog look nice (or other website) with a single background image. How is it done? Figure out how wide your content...
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Trackdesk: Scale Beyond Sales With Smarter Affiliate Growth
Most marketing executives face the same problem: scaling revenue faster than they can scale people. Traditional sales teams are powerful relationship builders, but they’re expensive, hard to multiply, and often limited by territory or workload. In the SaaS world, this especially creates a critical growth ceiling. That’s where affiliate...
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The 12 Step Framework to Maximizing Your Return on Ad Spend (ROAS)
I am convinced that about one-half the money I spend for advertising is wasted, but I have never been able to decide which half. John Wanamaker Maximizing your return on ad spend ROAS is not about discovering a single high-performing channel or creative idea. It is about building a disciplined system that aligns strategy, execution, measurement...
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Flippies: The Evolution of a Century-Old Technology
Flipbooks are one of the earliest forms of what today is referred to as interactive multimedia and were patented in the United States in 1882! Send Flippies a video and a logo, and they'll help create an interactive masterpiece that they call thumb-powered marketing . Minimum order is 2,500 flipbooks...
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3 Astounding Stats Supporting Social Selling
One of the common traits I continue to see in the most effective business development people or sales staff is that they're incredibly well-connected. My good friend Doug Theis of Innovative Integrations, an Indianapolis-based managed services company is one of those people. We attended an Indianapolis Business Journal breakfast and I joked that...
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Is Anyone Asking Ask.com?
As of December 2024, Ask.com ranks as the #1,410 website in the United States, with an estimated 16.32 million monthly visits, according to Semrush data. Globally, it has historically reached significant audiences, boasting 100 million monthly users in 2012 through its website and mobile apps. ...