This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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A Shopify Product Feed Integrated To Google Merchant Center Is Critical To Your Online Store’s Success
The first step for most people that are researching a product online, their first step is often Google . Brands often think that selling their products on Google simply means that they can have their products show up on Google Shopping ... but it extends beyond that microsite. ...
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Vendoo: The Ultimate Marketplace Crossposting Tool for Online Resellers
Resellers face a common challenge: maximizing their online presence across multiple e-commerce marketplaces without losing track of their inventory or spending endless hours on manual tasks. Whether you're selling on eBay, Poshmark, or other platforms, efficiently managing listings, tracking sales, and ensuring accurate inventory is no small feat. A single missed update...
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Customers.ai: Identify, Generate, and Market To Qualified B2C Anonymous Website Visitors
Capturing and converting website visitors into sales is a constant challenge for consumer-facing businesses. Most website visitor identification tools struggle with accuracy, leading to wasted marketing spend and lost opportunities. Customers.ai changes the game with industry-leading visitor identification technology that delivers accurate, actionable insights to drive revenue growth. Customers.ai...
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Smart Ways to Combine Content Marketing with SEO
The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014 . I'm not sure I like that title... I don't think companies should focus on building links anymore. Our local search experts at Site Strategics like...
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The Blogging Triangle: 3 Elements of Success
I've been working on my presentation on Corporate Blogging this week. The book discussion today regarding Digital Aboriginal really sparked both my enthusiasm and my thoughts on what my theme should be. Though I'm going to discuss the advantages and disadvantages of Corporate Blogging, my expectation will be that most people there...
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What Marketers Can Learn from Dell’s IT Transformation Research?
Dell defines Information Technology Transformation as the process of enhancing information and communication technology so as to make human lives more efficient and better. IT transformation also centers on improving infrastructure so as to encourage efficiency in systems due to a reduction in the wastage of resources. I've been working with Mark Schaefer...
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Instantly: Close More B2B Deals With AI-Powered Sales Outreach Campaigns
Expanding your B2B business often depends on reaching the right prospects at the right time. Cold email remains one of the most effective methods to start conversations, but many companies struggle with low deliverability, poor personalization, and limited scalability. Without the right tools, your emails risk landing in spam folders or being...
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3 Astounding Stats Supporting Social Selling
One of the common traits I continue to see in the most effective business development people or sales staff is that they're incredibly well-connected. My good friend Doug Theis of Innovative Integrations, an Indianapolis-based managed services company is one of those people. We attended an Indianapolis Business Journal breakfast and I joked that...
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Google Analytics: Dynamically Appending UTM Query Strings to Outgoing Links
Adding UTM query string parameters to outgoing URLs can provide valuable insights when tracking marketing campaigns and referral traffic sources. However, relying on content authors to manually add these parameters is error-prone and often incomplete. A better approach is to dynamically append UTM parameters to external links using JavaScript after...
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This Single Aspect of Sales Could be Losing Your Company $4 Million Annually
We tend to talk about sales by the revenue produced, but not by the losses when it's not going well. Sales is a blood sport at most companies and there seems to be little patience nowadays for sales professionals to ramp up, build relationships, and convert customers. The sales manager even has the...