This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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We’re a Top 10 Social Media Blog!
It’s always amazing to be recognized by your peers – but today really takes it up a notch! Michael Stelzner’s Social Media Examiner blog is, by far, one of the most popular, well-branded and well-managed social media blogs on the Internet. Not only does he have great content and incredible events… he’s also selfless in promoting others. Today, my publication…
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Small Business Social Media Usage and Results
CrowdSPRING has published this infographic on small business social media habits. When I first saw the stats on usage, I was a bit taken aback at how low usage stats are for small business. Take a deeper look and I suppose it’s no surprise, though. It’s very resource intensive to run a successful small business so sustaining a social media…
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Brands Eager for Engagement Should Do These Three Things
While the world was in lockdown in 2020, digital experiences rich with images and videos kept us connected. We relied more heavily than ever before on more traditional methods of digital communication and adopted new and innovative ways to share our lives and connect from a safe distance. From Zoom to TikTok and Snapchat, we relied on digital forms of connection for school, work, entertainment, shopping, and just keeping in…
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Oracle Sales Cloud: Drive Predictable Growth with Smarter Selling
Modern sales teams face unprecedented challenges. Buyers are more informed, sales cycles are more complex, and expectations for personalized engagement have never been higher. Sellers spend too much time on manual CRM tasks and too little on what actually drives revenue—meaningful customer conversations. Oracle Sales Cloud Oracle Sales Cloud is an enterprise-grade CRM platform built to guide sellers toward smarter,…
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Blogging for Feet? How Charities Can Leverage Blogs to Showcase Their Impact
Blogging and social media have become powerful tools for businesses to connect with their audience personally. However, many NPOs often overlook the potential of leveraging their philanthropic efforts to further engage with their followers. By promoting the charities they support, businesses can showcase their caring side and help these non-profit organizations gain much-needed exposure. Life’s most persistent and urgent question…
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Pimex: Manage and Monetize Your Marketing Leads
We don’t have an active business development team at our agency, so we know that we lose track of leads and miss out on opportunities that could be perfect. HubSpot reports that 79% of marketing leads never convert into sales. Additionally: 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Pimex…
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Moz Pro: Making The Most Out of SEO
Search Engine Optimization (SEO) is a complicated and ever-evolving field. Factors such as Google’s changing algorithms, new trends, and, most recently, the pandemic’s impact on how people search for products and services make nailing down one SEO strategy difficult. Businesses have had to increase their web presence significantly to stand out from the competition and the flooded field is a…
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LowFruits: Research And Find Low-Competition, Easy-To-Rank Keywords For Organic Search
Keywords are words or phrases that people use to search for information on search engines like Google. In SEO, keywords are important because they help search engines understand the content on a webpage and match it to a user’s search query. By optimizing a webpage for certain keywords, it can rank higher in search engine results pages (SERPs), which can…
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Public Speaking: How Overcoming This Fear Advanced My Career Beyond My Imagination
Ironically, one of the biggest sources of fear can also be the key to career success. I know firsthand because I failed my Public Speaking class at night school. It wasn’t just nerves – it was so intense that my doctor had to prescribe medication to help me manage it. Standing in front of a room full of people, I…
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Why Have People Stopped Following Your Brand?
One of our favorite infographics we designed and published was Why Do People Unfollow You on Twitter. Folks got a chuckle from it and hopefully it made them rethink their social media publishing strategy in the meantime. I’m going to state something here that might startle some folks: I don’t care if people unfollow me or unsubscribe from my email.…
