This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising: How Consumers Won the War for Their Attention
In this epic, must-see presentation, HubSpot explores the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead. Don’t be discouraged by the 472 slides — 29.39% of those are…
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Don’t Blame the CMS, Blame the Theme Designer
This morning I had a great call with a potential client about their inbound marketing strategies. They mentioned that they were meeting with a firm to develop their website. I had noticed prior to the call that they were already on WordPress and asked if they would continue using it. She said absolutely not and said that it was terrible……
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RivalIQ: Competitor Social Media and SEO Analytics
RivalIQ is a cross-channel analysis tool that provides competitive analysis on search engines and social media, alerts, keyword and ranking data, and influencer research. RivalIQ provides the following search engine and social media analysis for digital marketers: Twitter Analytics – the Twitter data you need – with engagement data on every Tweet in your landscape. Plus, you’ll get mentions tracking…
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Calls to Action: More Than Just Buttons On Your Web Page
You’ve heard the mantras, slogans, and mottos of inbound marketers everywhere: Content is king! In the age of consumer-driven, mobile-friendly, content-centric digital marketing, content is almost everything. Almost as popular as HubSpot’s Inbound Marketing philosophy is another of their champion causes: the call-to-action (CTA). But in your hurry to make things simple and get it up on the website! don’t…
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Diginius Insight: Unify Your Advertising, Marketing, and SEO Data To Improve Your Performance
Businesses constantly seek ways to enhance their online presence and achieve sustainable growth. With the ever-evolving marketing landscape, it can be challenging to keep track of various campaigns, analyze data effectively, and gain valuable insights. Diginius Insight Diginius Insight is a powerful digital performance platform designed to address these challenges. It offers a comprehensive suite of tools that enable businesses…
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Making a Case for Outsourcing Email Marketing
For marketers who want to mine more gold from their email programs; outsourced email marketing is quickly gaining popularity. They're seeking managed email marketing services because they’re frustrated and frugal. Does outsourcing your email marketing makes dollars and sense to you?
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PaySketch: PayPal Analytics and Reporting
We have some colleagues in the industry that utilize PayPal for all of their transactions. Payment gateways and processors add quite a bit of fees on transactions, so PayPal is a simple, trusted approach to collect fees on subscriptions, downloads, and other payments. That said, the PayPal interface isn’t the easiest to navigate – so getting a business intelligence tool…
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Citations and Co-Citations for Local SEO
The pagerank algorithm was largely gamed because all it required was a black-hat SEO person building keyword-rich links back to a site. Over time, regardless of where the links were built, the site would rise in rank. Google knew that their search engine results were being gamed and subsequently strengthened their algorithms to pick up other quality queues. The quality…
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Sales and Marketing: The Original Game of Thrones
This is a great infographic from the Pardot team on organizations where sales and marketing struggle to align themselves. As a marketing consultant, we’ve struggled with sales-driven organizations as well. One key issue is that sales-driven organizations often apply the same expectations they have for their sales team to the marketing team. We get hired by sales-driven organizations because they…
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No, Email Is NOT Dead!
I noticed this tweet from Chuck Gose yesterday. It referenced an article on the New York Times website called Email: Press Delete. Every so often, we all see these types of articles that make the cry that email is dead! and suggest that we should look at the habits of the younger generation to see how we will communicate in…
