This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Google Analytics: Dynamically Appending UTM Query Strings to Outgoing Links
Adding UTM query string parameters to outgoing URLs can provide valuable insights when tracking marketing campaigns and referral traffic sources. However, relying on content authors to manually add these parameters is error-prone and often incomplete. A better approach is to dynamically append UTM parameters to external links using JavaScript after...
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This Single Aspect of Sales Could be Losing Your Company $4 Million Annually
We tend to talk about sales by the revenue produced, but not by the losses when it's not going well. Sales is a blood sport at most companies and there seems to be little patience nowadays for sales professionals to ramp up, build relationships, and convert customers. The sales manager even has the...
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The Modern Content Marketing Stack: 70+ Platforms For Every Stage In the Customer Journey in 2025
Content marketing stacks have grown sprawling and confusing. Teams accumulate tools for writing, SEO, social media, email, analytics, collaboration, and GenAI, often without a shared model for how those tools fit together. The result is overlap, gaps, wasted spend, and friction between strategy, execution, and measurement. Content feels busy, but not always effective. A more...
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Legal Templates: Should You or Your Business Use or Sign Non-Disclosure Agreements (NDAs)?
Non-Disclosure Agreements ( NDAs ) are a staple in the business world, protecting confidential information from unauthorized disclosure. Organizations use NDAs to safeguard proprietary data, trade secrets, and strategic plans when dealing with employees, contractors, or other businesses. While NDAs provide legal protection, their enforceability varies depending on jurisdiction, scope, and fairness. ...
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Oxygen: The WordPress Visual Builder That Designers and Developers Actually Love
If you’ve ever wrestled with bloated code, sluggish page builders, or design tools that limit your vision, you’re not alone. For too long, WordPress professionals have been forced to choose between speed and creative freedom. But that’s changing fast. A new generation of creators is demanding more—and getting it. ...
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SwifDoo PDF: Unlock the Power of Smart, Simple PDF Editing and Management
Whether you’re editing a contract, translating a manual, or merging multiple documents into a single file, dealing with PDFs can often feel like a chore. Most tools are either too basic to be useful or too complex to justify the learning curve. For professionals and everyday users alike, the need for a...
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Appboy: Understand, Test and Engage Mobile Users
The mobile ecosystem has exploded to over 1 million apps in the last three years . Companies are struggling with high user acquisition costs and low retention rates. Less than 60% of mobile apps provide a positive return on investment. Appboy is a data-driven solution that enables mobile app marketers to create...
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ASP RSS Parser, Feed Reader
This weekend, I've been glued to my laptop, searching the net for web-based RSS feed readers. The reason is that I wanted to write an ASP RSS feed reader that would display the feed so that the content could be automatically scraped into an HTML email. So, for...
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Adobe Express: Empowering Organizations with Scalable, AI-Generated, On-Brand Content Creation
I had the opportunity to walk through a demo of Adobe Express with the product's Head of B2B Product Marketing, Pierre Tapia , at Adobe Summit, and I was amazed at the platform's robust capabilities. Adobe Express is the perfect product for growing companies, as its features cater to...
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Expectations on Your Marketing Investment
We had two fantastic meetings yesterday, one with a client and one with prospects. Both conversations were around expectations on the return on marketing investment ( ROI ). The first company was largely an outbound sales organization and the second was a large organization largely dependent upon database marketing and direct mail response. ...