Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Content Marketingvalue price chart

    What’s the Perception of Your Value?

    Sometimes I think I’m nuts starting my own business 2 years ago (but I wouldn’t have it any other way). Shortly after starting the business I knew I was in trouble because I had a great product but didn’t have a clue how to sell it. I’d set up a quote by estimating how much time it would take me…

  • Analytics & Testingpirate metrics

    Pirate Metrics: Actionable Analytics for Subscriptions

    We live in times where it’s getting easier and easier to develop your own solutions. So much of the traditional tools on the Internet were built in a different era – where SEO, content marketing, social media, ajax, etc. didn’t even exist. But we still keep using the tools, letting visits, pageviews, bounces and exits cloud our judgment not knowing…

  • Marketing Infographicssocial impact seo

    Is Social Impacting Search Rank?

    This is another one of those great arguments of causation versus correlation. Does getting social mentions directly impact your search engine ranking? Or is social a great barometer of activity on the web that generates other factors that influence ranking. Google and Facebook aren’t really friends at this point – with Microsoft having access to Facebook activity, it’s doubtful that…

  • Social Media & Influencer MarketingHeartbeat

    Heartbeat: Reach Over 150,000 Passionate Female Millennial Consumers

    Brands today are spending $36 billion on social channels to engage and acquire new millennial consumers using Influencer-style campaigns with celebrity names. However; engagement and conversions are low because millennial women trust and engage more with friends’ recommendations exclusively when choosing between one product or service and another. Heartbeat is a platform for millennial women to promote brands within their…

  • Sales Enablement, Automation, and PerformanceDocHub: Sales Pipeline Smart Contract Automation, Workflow, and Collaboration

    DocHub: Transform Your Sales Pipeline with Smart Contract Automation

    Sales teams face mounting pressure to close deals quickly while maintaining compliance and professionalism throughout the contract process. Manual contract handling, printing, scanning, and chasing signatures slow down the sales cycle and create opportunities for errors and lost documents. These inefficiencies can mean the difference between hitting quarterly targets and watching deals slip into the next period. DocHub DocHub is…

  • Customer Data PlatformsGleam Marketing Apps for Social Galleries, Email Capture, Rewards, and Competitions

    Gleam: Marketing Apps Designed To Grow Your Business

    A friend of mine said that he believes marketing is a job where you make people who don’t want to buy something buy it. Ouch… I respectfully disagreed. I believe that marketing is the art and science of pushing and pulling consumers and businesses through the purchase cycle. Sometimes marketing requires amazing content, sometimes it’s an unbelievable offer… and sometimes…

  • Social Media & Influencer MarketingJones Soda Wimpy Music Player Skin

    My Wimpy Skin For Jones Soda Company

    I was checking out Jones Soday’s music site last week and saw they used the Wimpy Flash-based MP3 Player. This is the player I had just built a custom skin for on my son’s website. So I dropped the great folks at Jones a line and asked if I could build them a skin. I did, and voila, they are…

  • Peace be with You

    I grew up Roman Catholic. To this day, my favorite part of mass was when everyone has to overcome their shyness, shake hands with their neighbor, and say, “Peace be with you.” The reply, “And also with you.” In Arabic, this is “As-Salāmu Alaykum”. The reply, “Alaykum As-Salām”. In Hebrew, “Shalom aleichem”. The reply, “Aleichem shalom”. And then, of course,…

  • Content Marketingspine

    Stepping into Cross Media Optimization

    There were quite a few sessions at the Webtrends Engage 2009 Conference that spoke to the power of data integration and its positive impact on business results. Many companies start with an enormous datamart design and then move backwards – trying to make everything fit into their data model. It’s a flawed process since processes continuously change… you’ll never successfully…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership