This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Mobile Marketing, Messaging, and Apps
PostReminder: Transforming How Brands Connect With Customers When Timing Matters
We know how busy people are – especially when they’re walking in the door and looking through their mail. Even if people are interested in a piece of direct mail, they usually set it aside and intend to get back to it at some point. But before they know it, too much time has gone by. The offer expired or the event ended, and…
- Content Marketing
Marketing Automation Trends, Challenges, and Success
Holger Schulze and the Everything Technology Marketing blog conducted a survey of B2B marketers in the B2B Technology Marketing Community on LinkedIn. I asked Troy Burk, CEO of Right On Interactive – a marketing automation platform that’s been identified as a leader in the industry – to provide feedback on the survey results. The survey was nicely done and provides…
- E-commerce and Retail
ReferralCandy: A Complete E-commerce Referral Platform You Can Launch In Minutes
For the last few weeks, we’ve been sharing our successful launch of our client’s site where you can buy dresses online. One strategy we wanted to deploy was building out a referral program for customers, affiliate marketers, and influencers. Some of our needs: We wanted to have it work with Shopify so that we could include a discount for the…
- Advertising Technology
Beyond the Billboard: The Power of Programmatic DOOH in Modern Advertising
Digital-out-of-home advertising (DOOH) is dynamically reshaping the advertising landscape, offering marketers tools to achieve maximum engagement and campaign efficiency. Given this approach’s growing importance, we will dive into DOOH advertising. Let’s embrace this technology and see what the fuss is all about. What is DOOH? Digital-out-of-home advertising (DOOH) means showcasing ad campaigns through digital displays (such as billboards, screens in…
- Content Marketing
How I Raised a Hullabaloo! aka Cheated…
My closest friends know how much I don’t like popularity contests. They seem to pop up all over the Internet, they waste a lot of time, and they aren’t too productive. C’mon – Ashton Kutcher has one of the biggest followings on Twitter. The only thing I remember him doing (besides Demi Moore) is “Dude, Where’s my Car?”. PS: The…
- Content Marketing
Corporate Blogging: The Infographic
It was great bumping into John Uhri of Red Bit Blue Bit at Blog Indiana, this year. John does a really cool thing – rather than writing typical notes during discussions; he draws creative informational graphics (an infographic). So, here’s a great infographic of Corporate Blogging for Dummies he did after reading through the book. Thanks, John! It’s great to…
- Paid and Organic Search Marketing
Citations and Co-Citations for Local SEO
The pagerank algorithm was largely gamed because all it required was a black-hat SEO person building keyword-rich links back to a site. Over time, regardless of where the links were built, the site would rise in rank. Google knew that their search engine results were being gamed and subsequently strengthened their algorithms to pick up other quality queues. The quality…
- Sales and Marketing Training
Public Speaking: How Overcoming This Fear Advanced My Career Beyond My Imagination
Ironically, one of the biggest sources of fear can also be the key to career success. I know firsthand because I failed my Public Speaking class at night school. It wasn’t just nerves – it was so intense that my doctor had to prescribe medication to help me manage it. Standing in front of a room full of people, I…
- Sales Enablement, Automation, and Performance
DocHub: Transform Your Sales Pipeline with Smart Contract Automation
Sales teams face mounting pressure to close deals quickly while maintaining compliance and professionalism throughout the contract process. Manual contract handling, printing, scanning, and chasing signatures slow down the sales cycle and create opportunities for errors and lost documents. These inefficiencies can mean the difference between hitting quarterly targets and watching deals slip into the next period. DocHub DocHub is…
- Content Marketing
Maximizing Productivity in Digital Marketing with Remote Collaboration Tools
In the ever-evolving world of digital marketing, productivity and efficiency often determine success. Today’s market juggles complex campaigns, analyzes real-time data, and coordinates with multiple stakeholders. With so much happening at once, finding the right tools to streamline workflows and enhance collaboration is no longer optional—it’s a necessity. TSplus Remote Access One such essential tool is TSplus Remote Access. Designed to…
