This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Paid and Organic Search Marketing
Citations and Co-Citations for Local SEO
The pagerank algorithm was largely gamed because all it required was a black-hat SEO person building keyword-rich links back to a site. Over time, regardless of where the links were built, the site would rise in rank. Google knew that their search engine results were being gamed and subsequently strengthened their algorithms to pick up other quality queues. The quality…
- Customer Data Platforms
BigQuery: How To Use SQL To Create Demo PII Name, Address, Email, and Phone Number Data
Safeguarding the sensitive information of your customers is crucial. Personally Identifiable Information (PII), such as names, addresses, and phone numbers, is heavily regulated under data privacy laws like GDPR, CCPA, and HIPAA. However, developers, data analysts, and QA teams still need to work with realistic data for testing, development, or demonstrations. For example, I’ve been developing an OpenINSIGHTS demo account…
- Analytics & Testing
Pirate Metrics: Actionable Analytics for Subscriptions
We live in times where it’s getting easier and easier to develop your own solutions. So much of the traditional tools on the Internet were built in a different era – where SEO, content marketing, social media, ajax, etc. didn’t even exist. But we still keep using the tools, letting visits, pageviews, bounces and exits cloud our judgment not knowing…
Peace be with You
I grew up Roman Catholic. To this day, my favorite part of mass was when everyone has to overcome their shyness, shake hands with their neighbor, and say, “Peace be with you.” The reply, “And also with you.” In Arabic, this is “As-SalÄmu Alaykum”. The reply, “Alaykum As-SalÄm”. In Hebrew, “Shalom aleichem”. The reply, “Aleichem shalom”. And then, of course,…
- Customer Data Platforms
Gleam: Marketing Apps Designed To Grow Your Business
A friend of mine said that he believes marketing is a job where you make people who don’t want to buy something buy it. Ouch… I respectfully disagreed. I believe that marketing is the art and science of pushing and pulling consumers and businesses through the purchase cycle. Sometimes marketing requires amazing content, sometimes it’s an unbelievable offer… and sometimes…
- Mobile Marketing, Messaging, and Apps
PostReminder: Transforming How Brands Connect With Customers When Timing Matters
We know how busy people are – especially when they’re walking in the door and looking through their mail. Even if people are interested in a piece of direct mail, they usually set it aside and intend to get back to it at some point. But before they know it, too much time has gone by. The offer expired or the event ended, and…
- Customer Data Platforms
CRM Software for Schools: A Comprehensive Guide to Transform Education Management
We often discuss the transformative impact of CRM systems on businesses and sales, revolutionizing how companies engage customers, drive revenue, and build relationships. But what about education? Can CRM software achieve similar outcomes in schools and other educational institutions? This article delves into how Discover how schools can harness this powerful technology to meet the unique challenges of modern education.…
- Social Media & Influencer Marketing
My Wimpy Skin For Jones Soda Company
I was checking out Jones Soday’s music site last week and saw they used the Wimpy Flash-based MP3 Player. This is the player I had just built a custom skin for on my son’s website. So I dropped the great folks at Jones a line and asked if I could build them a skin. I did, and voila, they are…
- Content Marketing
How I Raised a Hullabaloo! aka Cheated…
My closest friends know how much I don’t like popularity contests. They seem to pop up all over the Internet, they waste a lot of time, and they aren’t too productive. C’mon – Ashton Kutcher has one of the biggest followings on Twitter. The only thing I remember him doing (besides Demi Moore) is “Dude, Where’s my Car?”. PS: The…
- Content Marketing
Gannett Needs to Get its Head Out of its Butt
Everyone has heard of the expression having your head up your butt. With Gannett, they really have brought the expression to reality, though. Ruth Holladay is a wickedly sarcastic blogger with a sharp tongue… and she’s dead-on, especially when it comes to Gannett and the Indianapolis Star. We both used to work there, Ruth retiring from editorial and me getting…
