This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
Why A Social Media Hire Is Not Entry-Level
Social media has become an indispensable tool for businesses to connect with their audience, build brand awareness, and drive growth. However, managing social media effectively requires more than just posting content regularly. It demands a deep understanding of each platform’s unique characteristics, algorithms, and best practices. I’ve seen a dramatic increase in companies that have abandoned a robust social media…
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Blogging Choice Awards
If you folks enjoy my blog, feel free to vote for me on the Bloggers Choice Awards! There are a bunch of categories… one that is missing, though, is Best Minority Blog. I wrote and they told me it was too late for that but they would try to get it in next years. One of the things I can’t…
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Content Marketing
3 Reasons I’m Hosting My Webinar with ReadyTalk
I was first introduced to ReadyTalk after having a webinar meltdown with GoToWebinar. I had 3 guests on the show from Denver, San Francisco, and London. More than 200 patient and gracious attendees hung in there as we dealt with extensive audio and visual delays. So I needed to find a provider with the right infrastructure to support the needs…
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Advertising Technology
Closing Data Gaps Across Different Domains In Financial Services
Targeted advertising and marketing in financial services generates a huge payoff. That payoff can be exponentially increased by six to seven times through personalized messages offered in real-time through contextualized data. These benefits are built on the foundations of real-time customer listening through data collection and identity resolution, making real-time customer data platforms (CDPs) a vital component to driving revenue…
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Sales Enablement, Automation, and Performance
Lemlist: The All-In-One B2B Cold Outreach Platform for Sales and Marketing
Reaching B2B decision-makers through cold outreach has become increasingly challenging. Sales professionals struggle with unreliable email databases, time-consuming manual personalization, and the constant battle against spam filters. Marketing teams face the pressure of generating qualified leads while maintaining brand reputation, and founders find themselves navigating the complex landscape of building their first customer base without the luxury of an established…
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Marketing Infographics
Social Marketing Requires Thinking Mobile
Marketers often think of social media as just another medium to promote or advertise their products and services. What they don’t often recognize is the ability to harness social media as an interactive channel that provides feedback and can echo your marketing efforts. Smart marketers are already taking advantage of organic content and paid advertising strategies to reach mobile users.…
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Content Marketing
Over 100 Authors Share Their Knowledge in the Better Business Book
What if you could speak to 100 business people and have them share their biggest nugget of advice? This was the thought behind the the Better Business Book, a project developed by Tyler and the team at the Self-Publishing System. A Sampling of the Better Business Book All Your Excuses Debunked: Two Case Studies That Prove You Don’t Need Any…
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Content Marketing
Webydo: Build Stunning Creative Websites Without Writing Code
Creating stunning, professional websites can often be a complex, time-consuming process for designers, developers, and business owners. Traditional coding methods or complex web development platforms add layers of complexity that slow down creativity and productivity. The challenge? Finding a way to design beautiful, functional websites without getting bogged down in the technical side. Webydo Webydo is here to solve that…
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Sales and Marketing Training
How to Get Started with Staff Augmentation, From First Contact to Onboarding
So, you looked through your options and decided staff augmentation is your best bet, but where do you begin? Staff augmentation might be ideal if you need extra hands to meet deadlines, add additional skills to your team, or just want to increase your team without long-term commitment. But like any new idea, getting started can feel daunting if you’re…
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Artificial Intelligence
Inita: 10 Ways an AI Assistant Can Transform Your Small Business Marketing Efforts
Small business owners’ workdays are filled with countless tasks. If you’re like most entrepreneurs, marketing takes a back seat to running your day-to-day operations. Creating social media posts, updating your website, and keeping your online presence fresh can feel like a full-time job on top of running your business. Inita Having an AI assistant for business is becoming a cost-effective…
