This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
B2B: How to Create an Effective Social Media Lead Generation Funnel
Social media is a great way to generate traffic and brand awareness but it may be quite challenging in generating B2B leads. Why is social media not as effective at serving as a B2B sales funnel and how to overcome that challenge? Let’s try to figure it out! Social Media Lead Generation Challenges There are two main reasons why social media platforms…
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Analytics & Testing
Agorapulse: Your Simple, Unified Inbox For Social Media Management
Over a decade ago, at Social Media Marketing World, I met with the incredibly kind and brilliant Emeric Ernoult – founder and CEO of Agorapulse. The Social Media management tools market is crowded. Granted. But Agorapulse treats social media as corporations need it to be… a process. It’s become harder and harder to select the right tool (or tools) for…
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Artificial Intelligence
How Artificial Intelligence Is Helping Businesses
Artificial Intelligence is shining brightly in the software industry with its capabilities. Companies are capitalizing on artificial intelligence as it continues to scale and evolve. Over the past few years, we have heard many success stories regarding artificial intelligence (AI). Artificial intelligence has been excelling, from Amazon’s operational efficiencies to GE’s ability to keep its equipment running. In today’s world, not only large corporations…
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Marketing Infographics
How to Improve Your Writing Skills
This enchanting infographic details planning, practice, structure, creativity, and how to get started with improving your writing skills.
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Content Marketing
Medallia: Experience Management To Detect, Identify, Predict, and Correct Issues in Your Customers’ Experiences
Customers and employees are producing millions of signals critical to your business: how they feel, what they like, why this product and not that, where they’re spending money, what could be better… Or what would make them happier, spend more, and be more loyal. These signals are flooding into your organization in Live Time. Medallia captures all these signals and…
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Artificial Intelligence
The Era of Intelligent Marketing: Embracing AI and Hyper-Personalization for Competitive Advantage
In the competitive pharma market, product quality and price are not the only decisive factors for healthcare providers (HCPs) and patients. The experiences they have with a company oftentimes carry the same weight. With the rise of technology and increased access to content, customers crave more personalized, real-time, and engaging connections. 71% of customers expect businesses to offer personalized experiences,…
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Analytics & Testing
How To Write and Test Regex Filters for Google Analytics (With Examples)
As with many of my articles here, I do some research for a client and then write about it here. To be honest, there are a couple of reasons why… first is that I have a terrible memory and often research my own website for information. Second is to help others who may also be searching for information. What is…
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E-commerce and Retail
6 Ways to Work With Influencers Without Sponsorships
While many people believe that influencer marketing is solely reserved for large companies with enormous resources, it may be surprising to know that it often requires no budget. Many brands have pioneered influencer marketing as the main driving factor behind their e-commerce success, and some have done this at zero cost. Influencers have a great ability to improve companies’ branding,…
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Paid and Organic Search Marketing
A Guide To Easily Acquire Backlinks And Rank On Google Using AI
Backlinks happen when one site links to another website. It is also referred to as inbound links or incoming links that connect with the external site. If your business receives more backlinks to your website from authority sites, then there would be a more positive impact on your rankings. Backlinks are critical to a search optimization (SEO) strategy. The do-follow links…
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Marketing Infographics
What’s the Cost of Acquiring Versus Retaining a Customer?
There’s some prevailing wisdom that the cost of acquiring a new customer can be 4 to 8 times the cost of retaining one. I say prevailing wisdom because I see that statistics are often shared but never actually find a resource to go with it. I’m not doubting that keeping a customer is less expensive for an organization, but there are exceptions.…
