This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Enterprise Social Media Marketing Platform Features
If you're a large organization, there are typically six critical aspects of enterprise software that you always need: Account Hierarchies - perhaps the most requested feature of any enterprise platform is the ability to build account hierarchies within the solution. So, a parent company can publish on behalf...
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UPS API Endpoints and Sample PHP Test Code
We're working with a WooCommerce client right now whose UPS shipping address validation and shipping cost calculations stopped working. The first issue we identified was the UPS shipping plugin they had was outdated and the core domain for the company that developed it had malware... that's never a good sign...
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Vecteezy Editor: A Free Online SVG Editor To Create Stunning Graphics
Adaptability and quality are critical online. Designers need graphics that maintain clarity on any screen size and load seamlessly across devices and platforms. Scalable Vector Graphics ( SVGs ) meet this demand perfectly, offering dynamic resizing, lightweight code, and native support in all modern browsers. As businesses and creatives increasingly focus on responsiveness, SVGs...
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The Fastest E-Commerce Platforms in 2024: A Deep Dive into Performance
Imagine losing a potential customer because your website took just one extra second to load. This is not just a hypothetical scenario—it's a daily reality in e-commerce , where speed can make or break your business's success. Through multiple channels, website performance directly impacts your bottom line. Research from Google...
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How to Improve Customer Loyalty with Digital Marketing
You can’t retain what you don’t understand. When focused on constant customer acquisition, it's easy to get carried away. Okay, so you’ve figured out an acquisition strategy and made your product/service fit into the customers' lives. Your unique value proposition ( UVP ) works—it entices conversion and guides purchase decisions. Do you know what...
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The 6 Key Characteristics of a Business Logo
Once, when talking about logos, the legendary logo designer of IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT said this: A logo doesn’t sell, it identifies. Paul Rand To be the most comprehensive and representative identity for your brand, every feature...
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What is Authority?
In the digital landscape, authority has become a critical determinant of business success, yet it remains one of modern business's most misunderstood and poorly measured aspects. At its core, business authority represents the degree to which a company or individual is recognized as a credible, trustworthy, and influential voice within its sphere of operation. However...
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X: List of Keyboard Shortcuts and Mobile App Gestures
When I first began programming about twenty years ago, I had a colleague who was an advanced architect and genius developer. Each time I reached over with my right hand, he would mumble something about being mouse disabled . His version wasn't as politically correct and was often wrapped with some obscene words...
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10 Benefits of Customer Loyalty & Rewards Programs
Customer loyalty is more crucial than ever. Acquiring new customers is significantly more expensive than retaining existing ones. Loyal customers are your brand champions, they spend more, and they stick with you through thick and thin. This translates to sustainable growth, increased profitability, and a stronger bottom line. According to Experian: ...
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My 2026 Home Office Desk and Technology for Video Recording, Conferencing, and Podcasting
Last year, I remodeled an upstairs bedroom and converted it into my home office. It was quite an undertaking... removing everything down to the studs and subfloor and doing all the work myself. There were a couple of reasons why I decided to make the move: Upstairs...