How to Improve Mobile Conversion Rates With Digital Wallets

Reading Time: 6 minutes Mobile conversion rates represent the percentage of people who opted into using your mobile app/ mobile-optimized website, out of the total number of those who were offered to. This number will tell you how good your mobile campaign is and, with attention to details, what needs to be improved. Many otherwise successful e-commerce retailers see their profits plummet when it comes to mobile users. Shopping cart abandonment rate is ridiculously high for mobile websites, and that is if you’re

How to Improve Customer Loyalty with Digital Marketing

Reading Time: 7 minutes You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works –  it entices conversion and guides purchase decisions. Do you know what happens after? Where does the user fit after the completion of the sales cycle? Start by Understanding your Audience Although it’s