This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Our New Martech Zone Logo Unveiled for 2019
One area that I didn’t invest in branding was this site. While my company had a great logo that I love, and we work with all of our clients on their branding, I wasn’t available to work on the Martech Zone brand. The old M symbol was a slightly modified illustration I purchased hastily after switching the domain. It was…
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E-commerce and Retail
BuddyBoss: The Best WordPress Platform For Building An E-Learning Experience and Online Community
Creating vibrant, engaged communities or seamless learning platforms can be challenging. Whether it’s a business looking to foster deeper client relationships, an educator developing online courses, or a hobbyist building a space for like-minded individuals, you need tools that bring your vision to life—quickly and effectively. That’s where BuddyBoss steps in to bridge the gap. BuddyBoss BuddyBoss is a robust…
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Content Marketing
My Blogging Cards Have Arrived!
Once I get done speaking at conferences, I’m often asked for a business card by quite a few of the folks. Business card? For a blogger? With 3 conferences coming up in the next few months, I decided to take the plunge and actually get some business cards made! I’m not sure how much business I may have lost after…
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E-commerce and Retail
Plurro is Bringing the Cash Mob to Your Local Retail Business
There have been some serious holes found in the group discounting industry that haven’t been overcome yet. Complaints from businesses utilizing Groupon and LivingSocial have pointed to several issues: The required discounts are so steep that it hurts the businesses. The payment on the discount doesn’t come immediately, causing severe cashflow issues that have buried some businesses. The consumers that…
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Marketing Infographics
Social Media As A Crisis Management Tool
We were ahead of our time! About 5 years ago, I partnered up with Adam Small and we built a cool text alert integration with WordPress. Our hope was that crisis management folks would buy in and use it… posting alerts and driving people back to a command center built on WordPress to get their information out. 5 years later…
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Analytics & Testing
How Does Google Analytics Collect All Of That Data?
Google Analytics 4 (GA4) has revolutionized how businesses collect and analyze data. By utilizing a sophisticated tracking pixel and integrating with Google’s vast data ecosystem, GA4 offers unparalleled insights into user behavior. This integration allows for cross-device tracking, providing a seamless view of the customer journey from initial interaction to conversion. GA4’s event-based data model offers flexibility in tracking custom…
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Sales Enablement, Automation, and Performance
8 Steps to Generate Leads for B2B Companies
Generating leads doesn’t have to be complicated. With the right steps, B2B companies can find and connect with the right clients quickly and effectively. Table of ContentsKnow Exactly Who You’re TargetingUse Multiple ChannelsMake It PersonalDo Your HomeworkEnsure Emails Get DeliveredKeep ImprovingBook Meetings with Interested LeadsBuild Real Relationships Need a quick guide on the B2B lead generation (leadgen) essentials? Here’s what…
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Marketing Infographics
Social Influencers
I think too many marketers look at social influence as if it’s some kind of new phenomena. I don’t believe it is. In the early days of television, we used the newscaster or the actor to pitch items to the audience. The three networks owned the audience and there was trust and authority established… so the commercial advertising industry was…
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Content Marketing
Workamajig: Financial and Project Management for Creative Agencies
Workamajig is a web-based system for managing your advertising or marketing agency’s finances and client projects. More than 2,000 firms utilize their marketing management software for their in-house departments. Workamajig is a customizable, Web-based project management software that streamlines everything your agency does – from new business and sales leads to staffing and creative execution, all the way through a…
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Social Media & Influencer Marketing
Diigo: The Collaborative Bookmarking Tool for Organizing and Sharing Web Content
Learners and researchers often find themselves overwhelmed by the sheer volume of online information. Keeping track of valuable resources, organizing them effectively, and collaborating with others can be daunting. Fortunately, there is a solution that addresses these challenges head-on. Diigo Diigo is a powerful social bookmarking and annotation tool that enables users to collect, organize, and share web content easily.…
