This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How to Make Referral Marketing Your #1 Growth Strategy
Start the Referral Revolution Businesses thrive when happy customers become brand advocates. Referral marketing is the key to long-term organic growth by leveraging trust and social influence. Engaging your existing customers in referral programs brings in new customers and strengthens your relationship with your current customer base. This guide will help you build a powerful referral marketing strategy that works. Table of ContentsStart the…
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ClickMagick: Stop Wasting Ad Spend, Accurately Measure Ad Clicks, and Start Optimizing Smarter
When ad spend is mounting, conversion discrepancies pile up, and you’re struggling to sew together data from scattered sources, frustration sets in fast. You need every click, every action, every funnel step crystal‑clear, without blind spots or guesswork. ClickMagick Enter ClickMagick: a precision first-party tracking and attribution platform built for performance-driven marketers. In just one sentence, ClickMagick delivers a single…
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Subdomains, SEO and Business Results
Here’s a very touchy SEO subject (which I ran into again this week): Subdomains. Many SEO consultants despise subdomains. They want everything in one neat place so they can do off-site promotion easily and focus on getting that domain more authority. If your site has multiple domains, it multiplies the work it takes. In other words, if you’re going to…
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Is Marketing Really Changing Radically?
This infographic pulls together some great results from a Accenture’s CMO Insights of 2014, but I’m afraid that it opens with a dramatic title that’s misrepresented. It states: 78% of Respondents Agree that marketing is expected to undergo radical changes over the next 5 years. Respectfully, I disagree. Marketing is evolving and digital is in the forefront of most strategies.…
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Configuring an Internal PC for External Access
With the adoption of firewalls and routers, connecting to another computer via the Internet has become a real challenge. If you’d like to configure your computer so external access is possible, there are some in-depth configuration changes that you need to make to your network. 1.webp” alt=”” title=”Network” width=”475″ height=”117″ class=”aligncenter size-full tie-image2391″ /> Obtain your IP Address or DynDns…
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How to Move Your Blog and Retain Search Momentum
If you have an existing blog, chances are that you have search engine authority built to that domain or subdomain. Typically, companies simply start a new blog and abandon their old one. If your old content is lost, this could be a huge loss in momentum. In order to keep search engine authority, here’s how to migrate to a new…
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DealFuel: Find Unmissable Tech Deals for Your Digital Projects
Navigating the world of digital tools can be overwhelming, especially when balancing budgets and deadlines. Whether you’re a web developer looking for plugins, a designer needing fresh graphic bundles, or a business owner searching for cost-effective marketing solutions, finding the right tools at the right price is a common challenge. DealFuel DealFuel is the ultimate hub for curated tech deals…
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PPC versus SEO: Spy vs. Spy
1.webp” alt=”” width=”192″ height=”192″ align=”right” />Does anyone remember the old Spy vs. Spy comics? Funny stuff! Each Spy always scheming to outdo the other. There is a similar business mindset today when companies are considering a search engine marketing strategy. Business’s immediately pick sides: Pay Per Click (PPC) versus Organic Search (SEO). The goal of a search marketing strategy is…
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Google’s Search Result Quality War
SEO.com has released an infographic on Google’s efforts to provide quality search results high. It’s an interesting look back at the key initiatives that Google has undertaken to combat sites from undeservedly dominating search results. While this may not seem like it would impact you, it actually does. Ensuring that your site or your clients’ sites are following the best…
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Social Media Marketing Mistakes You Should Avoid
More often than not, I’m hearing more and more companies speak about social media as if it were just another broadcast medium. Social media is much more than that. Social media can be analyzed for intelligence, monitored for feedback and opportunities, used to communicate with prospects and customers, used to target and promote your brand to relevant audiences, and leveraged…
