This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Is Marketing Really Changing Radically?
This infographic pulls together some great results from a Accenture’s CMO Insights of 2014, but I’m afraid that it opens with a dramatic title that’s misrepresented. It states: 78% of Respondents Agree that marketing is expected to undergo radical changes over the next 5 years. Respectfully, I disagree. Marketing is evolving and digital is in the forefront of most strategies.…
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Configuring an Internal PC for External Access
With the adoption of firewalls and routers, connecting to another computer via the Internet has become a real challenge. If you’d like to configure your computer so external access is possible, there are some in-depth configuration changes that you need to make to your network. 1.webp” alt=”” title=”Network” width=”475″ height=”117″ class=”aligncenter size-full tie-image2391″ /> Obtain your IP Address or DynDns…
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How to Move Your Blog and Retain Search Momentum
If you have an existing blog, chances are that you have search engine authority built to that domain or subdomain. Typically, companies simply start a new blog and abandon their old one. If your old content is lost, this could be a huge loss in momentum. In order to keep search engine authority, here’s how to migrate to a new…
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DealFuel: Find Unmissable Tech Deals for Your Digital Projects
Navigating the world of digital tools can be overwhelming, especially when balancing budgets and deadlines. Whether you’re a web developer looking for plugins, a designer needing fresh graphic bundles, or a business owner searching for cost-effective marketing solutions, finding the right tools at the right price is a common challenge. DealFuel DealFuel is the ultimate hub for curated tech deals…
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Driving Sales Success: Proven Tactics and Technologies to Increase Sales in 2025
Increasing sales in today’s competitive marketplace is a multifaceted challenge that requires companies to blend time-tested sales techniques with modern technological advancements. Both business-to-business (B2B) and business-to-consumer (B2C) organizations share the goal of driving revenue growth and building long-term customer relationships. Yet, their sales cycles, customer expectations, and strategic priorities differ. This comprehensive article explores the various sales strategies, methods…
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ClickMagick: Stop Wasting Ad Spend, Accurately Measure Ad Clicks, and Start Optimizing Smarter
When ad spend is mounting, conversion discrepancies pile up, and you’re struggling to sew together data from scattered sources, frustration sets in fast. You need every click, every action, every funnel step crystal‑clear, without blind spots or guesswork. ClickMagick Enter ClickMagick: a precision first-party tracking and attribution platform built for performance-driven marketers. In just one sentence, ClickMagick delivers a single…
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Google’s Search Result Quality War
SEO.com has released an infographic on Google’s efforts to provide quality search results high. It’s an interesting look back at the key initiatives that Google has undertaken to combat sites from undeservedly dominating search results. While this may not seem like it would impact you, it actually does. Ensuring that your site or your clients’ sites are following the best…
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Social Media Marketing Mistakes You Should Avoid
More often than not, I’m hearing more and more companies speak about social media as if it were just another broadcast medium. Social media is much more than that. Social media can be analyzed for intelligence, monitored for feedback and opportunities, used to communicate with prospects and customers, used to target and promote your brand to relevant audiences, and leveraged…
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Maximizing Marketing Efficiency: Why CPL is Challenging CPM for B2B Success
As B2B marketers head into the new year, the pressure to achieve more with fewer resources intensifies. Marketers are scrutinizing their strategies to ensure optimal returns on their investments, and two fundamental investment approaches— Brand-Building, activated typically by CPM executions (Cost-per-Thousand Impressions), and Demand Creation (activated by performance-based media which includes CPL executions (Cost-per-Lead)—are the two primary marketing strategies often…
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Building the Future of Marketing with AI and Operational Excellence: Hilary Cook at #AdobeSummit
In yesterday’s Adobe Summit keynotes, Hilary Cook, VP of Global Marketing Operations at Marriott International delivered a compelling keynote that challenged marketers to rethink their approach to artificial intelligence (AI), process optimization, and customer-centric marketing strategies. Table of ContentsLooking the Future in the Face: AI and Readiness AssessmentBreaking Down the Complexity of Marketing OperationsExecutive Alignment: The Catalyst for ChangePiloting, Scaling,…
