This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Wix: The All-in-One Platform to Create, Manage, and Grow Your Online Presence
Creating a website today comes with unique challenges for businesses, creators, and entrepreneurs alike. People expect professional design, fast load times, seamless mobile experiences, and built-in tools for marketing, commerce, and customer engagement—all without having to hire a developer or learn to code. Yet, assembling these capabilities often means stitching together multiple platforms, navigating technical complexity, or facing costly development…
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Artificial Intelligence
5 Lessons Learned From Over 30 Million One-to-One Customer Interactions in 2021
In 2015, my co-founder and I set out to change the way marketers build relationships with their customers. Why? The relationship between customers and digital media had fundamentally changed, but marketing hadn’t evolved with it. I saw that there was a big signal-to-noise problem, and unless brands were being hyper-relevant, they couldn’t get their marketing signal strong enough to be…
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Artificial Intelligence
The Impact of AI and Machine Learning on Digital Publishing
The digital advertising and publishing industry is undergoing some rapid transformations due to the adoption of AI and ML technologies. They are completely reshaping how advertisement is created, distributed, and monetized. Moreover, these technologies enable publishers to meet ever-evolving consumer demands more effectively. In this post, we are going to explore how AI and ML are revolutionizing traditional publishing models…
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Paid and Organic Search Marketing
6 Common Keyword Misconceptions
As we continue to dive into deeper and deeper research with clients on the type of keywords that are attracting search traffic, we find that many companies have the wrong idea when it comes to keyword research and usage. A single page can rank well for dozens of keywords. People think they need to have one page per keyword they…
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Marketing Books
Dummies: A Reference for the Rest of Us!
Last week there was an Indy Christian Geeks lunch at my favorite coffee shop. During lunch, I had a special gift delivered from the good folks at Wiley Publishing (also here in Indianapolis!). The guys had some fun… snapping some photos and uploading them to Twitter within minutes with great titles like, The Secret is Out! Kidding aside, Wiley has…
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Content Marketing
Get Your Content Published Faster with these Image Management Tips
Visuals are a key component of any marketing content. Photos, graphics, logos – they all represent your brand from the first prospect touch point to your website to your customer newsletter. When you’re working on creating more engaging emails, informative blog posts, and interesting social posts, you shouldn’t have to worry about where you’re going to find a quality image…
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Content Marketing
The Marketing Genius of Jim Irsay
On Sunday, the Indianapolis Colts defeated the Tennessee Titans to become the AFC South Champions. Before the game, however, Colts owner Jim Irsay ran an absolutely brilliant marketing campaign over Twitter. In case you weren’t up on the details, let’s review Irsay’s tweets from December 31st: TO WIN A PRIUS AND $4K—At 1:15pm this Sunday there will be a black…
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Content Marketing
4 Seconds or Bust
Remember the days of going to bed with your modem humming along downloading pages so you could view them the next morning? I guess those days are far behind us. John Chow posted a note on this study put out by Jupiter that states that most online shoppers will bail out if your page doesn’t load in 4 seconds or…
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Martech Zone Apps
App: Analyze If Your Content Is Tuned In To Your Customers?
Years ago, I built a tool that took a company’s feed and analyzed it to see whether it was speaking to the company or focused on how it served its customers. I called it the Tuned In Calculator since it was inspired by the book Tuned In. Understanding how your content communicates with your audience is critical. Companies often struggle…
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Content Marketing
The Flash Drive Business Card
If you’ve read this blog for a while, you know I’m a sucker for technology… and business cards. When I meet someone and they hand me a card, I’m terribly judgmental. Yesterday, I met with Rob Bacallao from Sharp Staffing and he handed me this beauty: The Wafer flash drive business card from Flashbay is pretty cool – coming in 2Gb,…
