This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How to Save a Struggling Content-Led Link Building Campaign
Google’s algorithm is changing with time and due to this companies are enforced to re-think on their SEO strategies . One of the crucial actions for increasing ranking is content-led link building campaign. You might have faced a situation where your SEO team works hard to send outreach emails to publishers. Then...
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Getting Your Blog to the A-List
Now that I have you here don't be mad and leave. Listen to what I tell you. There's a flame going across the blogosphere right now on Nicholas Carr's Blog posting, The Great Unread . Shel Israel is in on the argument, as are a ton of other...
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WordPress: Use WP Activity Log To Monitor and Alert You Of Changes and Errors
One of the tasks we're often handed with a new client is adopting their WordPress site that has been built in-house or with an inexperienced agency. The result is often a slow site, problems with poorly developed themes, and packed with a ton of plugins. While I'm a fan of WordPress, it's...
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Top 5 Digital Customer Experience Metrics to Monitor
64% of US customers say good CX has more impact on them than great ads. PwC research Great customer experience ( CX ) can turn one-time customers into passionate advocates. The bad news is that you do not have many chances to make it...
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Brainiest.AI: How Marketers Can Use AI to Improve Strategy and Content Quality
AI is becoming an invaluable tool for marketers looking to streamline their strategies and enhance content quality. However, despite its potential, many marketers face challenges when integrating AI effectively into their campaigns. The Challenge: Leveraging AI Without Losing Human Touch Best Practices...
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15 Best ERP Solutions for Logistics: Complete Guide to Ready-Made and Custom Solutions
The logistics industry is experiencing unprecedented growth, with the global logistics ERP market projected to reach $40.6 billion by 2033. Allied Market Research As supply chains become increasingly complex, businesses need robust ERP solutions that can handle everything from inventory management to real-time shipment tracking. This comprehensive guide explores the top 15 ERP solutions for logistics...
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Marketing Projects Are Dead. Long Live Marketing Processes.
For decades, marketing was sold and bought like a finite deliverable. A website redesign. An SEO engagement. A campaign. A launch. The expectation was simple: define the scope, agree on a price, hit a date, and move on. That mental model no longer survives contact with modern marketing reality. In today’s digital environment, there is...
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How Your Eyes Move on a Website
For creatives, I'm sure there's someone inside screaming at them to be different and avoid building a website that looks and acts like everyone else. From a marketing perspective, though, we've educated our visitors over a decade now as to what to expect on a website and how to navigate one effectively. As a user...
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Nimble: Contact Management and Social CRM
Nimble automatically pulls your contacts into one place so you can engage them across any channel - LinkedIn, Twitter, Facebook, Google+, Skype, Phone, Email - in one easy to use interface. With Nimble, you can send messages, add tasks and events, edit or download the contact profile directly from the contact's profile window. View...
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WordPress: How to Build And Publish A Tag Cloud
It may seem a bit outdated, but I still appreciate the usefulness of tag clouds . Internally, tag clouds visually display what the focus of my content has been and allow me to identify whether I'm writing too much content about some terms and, perhaps, not enough about terms that I should be...