It may seem a bit outdated, but I still appreciate the usefulness of tag clouds. Internally, tag clouds visually display what the focus of my content has been and allow me to identify whether I’m writing too much content about some terms and, perhaps, not enough about terms that I should be writing about.
What is a Tag Cloud?
A tag cloud is a dynamic representation of keywords and phrases (tags) utilized in your content and ordered alphabetically that visually indicates their prevalence through the use of either font sizes or by color. Each of the tags is a hyperlink that can be clicked to navigate to the pages utilizing that tag.
Tag Cloud Example:
Here’s my current tag cloud for Martech Zone:
ai (410) Analytics (233) api (180) artificial intelligence (241) automation (136) b2b (207) content creation (104) Content Marketing (251) CRM (265) cta (119) customer engagement (144) customer experience (140) customer journey (109) Customer Service (101) digital marketing (207) e-commerce (155) ecommerce (187) email (109) Email Marketing (221) engagement (119) Facebook (242) gdpr (99) genai (98) google (141) google analytics (134) hubspot (112) influencer marketing (130) infographic (214) instagram (148) lead generation (179) linkedin (150) machine learning (120) marketing (218) marketing automation (190) personalization (269) ROI (250) sales (114) Sales Enablement (118) salesforce (154) search engine optimization (126)
Within WordPress, the Tag Cloud block allows adding tag/category cloud into a page, a post, or widget. WIth the block, I’m able to select the style, the taxonomy, whether or not I want post counts, the number of tags, and the font size range I wish to use:
Tag clouds help your readers to discover and search content easily and quickly.
How To Add A Tag Cloud Block To Your WordPress Post Or Page:
Add the Tag Cloud block to your post or page by clicking on the Block Inserter (+). Alternatively, you can type /tag-cloud in a new paragraph block and press enter.
When you click on the Transform button you can convert the Tag Cloud block into a Categories List, Columns, or Group. The Group lets you change the background color around the Tag Cloud block. You can also change the Tag Cloud styles from Default to Outline.
