This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Email Marketing & Automation
ConvertKit: How Creators Grow, Engage, and Monetize Their Online Audience
Building a following is virtually limitless online, but it brings many challenges. Getting someone to follow you isn’t difficult… but keeping them engaged, offering them opportunities to do business with you, and scaling your ability to monetize your strongest connections is the difficulty. If you have a thousand followers, how do you connect personally with them and capitalize on those…
- Marketing & Sales Videos
REMME: Will Blockchain Rid Us of Logins and Passwords?
One of the more exciting technologies is blockchain. If you’d like an overview of blockchain technology – read our article, What is Blockchain Technology. Today, I happened across this ICO, REMME. What is an ICO? ICO is an Initial Coin Offering. An ICO occurs when someone offers investors some units of a new cryptocurrency or crypto-token in exchange against cryptocurrencies…
- Artificial Intelligence
Common Mistakes When Integrating a Voice API for Developers and How to Avoid Them
I’ve been in the trenches with voice tech for years now, and let me tell you – implementing a voice API for developers can be a real headache if you don’t know what you’re getting into. After watching countless projects go sideways (including a few of my own), I thought I’d share some hard-earned wisdom about the pitfalls that seem to…
- Sales Enablement, Automation, and Performance
Crunched: A Presentation Platform That Helps You Sell
Crunched is an online meeting and presentation platform optimized for sales. Competing directly with folks like WebEx and GotoMeeting, Crunched has simplified the process by having a system that focuses on the meeting, tracking and sharing of the file, presentation or your screen through a web page. No software for anyone to download and setup… just meet and go at…
- Advertising Technology
Wayin Launches Lightning Fast Mobile Social Stories
Digital advertising has reached a tipping point. 50% of adults actively avoid ads on mobile and desktop and another 47% actively avoid in-app ads. These are the numbers driving Wayin’s tool, Social Stories, an important tool for brand marketers and advertisers. Today, if users on Instagram click or swipe up on a Sponsored Story, it often takes a full five seconds…
- Customer Data Platforms
VisualVisitor: Identify Anonymous Website Consumer and Business Website Visitors
Are you missing out on valuable leads hiding within your website traffic? Many businesses struggle to identify their anonymous website visitors, hindering their ability to nurture and convert them into customers effectively. Visual Visitor offers a solution to this challenge, providing a powerful platform that unveils the identity of those anonymous visitors and empowers businesses to turn them into qualified…
- E-commerce and Retail
Choice Overload: The Case for Smarter, Not Fewer, Options
Starbucks made headlines recently by announcing a significant reduction in its menu, cutting approximately 30% of its offerings by the end of the year as part of CEO Kevin Johnson’s Back to Starbucks strategy to streamline operations and enhance the customer experience. This bold move, aimed at reducing wait times and simplifying choices for both baristas and customers, underscores a growing trend among…
- Content Marketing
WordPress Plugin: Customize Your Admin Styling and Add Light and Dark Modes
Years ago, I developed a plugin called NiceAdmin that modified the WordPress Admin look and feel to a more modern style. WordPress has advanced a lot since then, and the admin look and feel is pretty clean. That doesn’t mean there’s not room for some customization, though! One example is that WordPress doesn’t offer its admin a light mode or…
- Content Marketing
Why Inbound Marketers Use Infographics
We’ve shared many infographics on Martech and developed many of our own infographics for the blog, its sponsors and for our other clients. This infographic from Performancing touches on why inbound marketing companies utilize infographic… including that they are versatile, linkworthy, and controllable. That’s not all, though. As we develop infographics we’re not just looking to build linkbait. We find…
- Content Marketing
Is Your Marketing Illegal?
Attorney David Castor, an attorney firm specializing in startups and SaaS businesses, emailed me over the weekend with the news that the FTC has settled with its first victim of new disclosure laws. As part of the proposed settlement (PDF), PR firm Reverb Communications and owner Tracie Snitker must remove any iTunes reviews that were written by Reverb employees posing…
