This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Web.com: How To Get Your Small Business or Online Store Up And Running Online Without Breaking the Bank
Marketing consultants and agencies tend to work with businesses that have enough revenue where they see the opportunity to invest in platforms and services. Having started multiple companies in the last couple of decades, I know how difficult it is to establish that sole proprietor business and get revenues to a point where I...
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How to Build a Social Media Marketing Funnel
The word funnel kind of bugs me as I continue to work with clients to improve their online presence and we see the data from sponsors like Right On Interactive . There isn't truly a one-size fits all funnel out there. Your prospects all take very different paths that may lead them...
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How Google Launched the Negative SEO Industry… And How To Protect Your Brand
The SEO world was turned upside down when Google decided to drop JCPenney from the index because of spammy, keyword-rich backlinks found on sites other than its own to push up ranking. While the entire industry is acting shocked, most of us know this was a pretty common practice. The fact is that this gaping flaw in Google’s algorithm left a...
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The Impact of Cross-Device Journeys and Real-Time Personalization
Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today's marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use of a variety of channels to market to prospects and customers. Channels may...
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Airslate: Design and Automate Any Document Workflow in Minutes
Disconnected tools are one of the biggest obstacles to modern business productivity. Teams juggle multiple platforms—one for building forms, another for signatures, another for automation—only to discover they still need yet another tool to get the work done. These disconnected interactions waste time, cause errors, and delay critical decisions. When your business relies on...
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WordPress: Add Author Information in Sidebar
UPDATE: I've developed a Sidebar Widget to display your Author Information. Today's post by Jon Arnold was fantastic on tips for designing a website, but I noticed the first comment attributed the post to me. That's a telltale sign I need to make the author information more prominent. I've not created a widget for this (and I'm...
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With Mailbox, I Might Make Inbox Zero
When I hear professionals like Michael Reynolds of Spinweb discuss Inbox Zero (reaching a point where you have no emails in your inbox), I quietly snicker and mumble " Your mother is a hampster, and your father smelt of elderberries !". My inbox has over 3,000 messages. A couple months ago it was...
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Offsite SEO: Search Engine Visibility Doesn’t Stop with Your Site
An effective offsite SEO program remains one of the strongest levers for improving organic visibility, even as search engines continue to refine how they interpret authority, trustworthiness, and relevance. While onsite optimization focuses on improving content, structure, and technical performance, offsite SEO builds the signals that demonstrate your brand’s broader credibility across the web. The...
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How Does Website User Experience Directly Lead To Sales?
A website is more than just an online presence—it’s a crucial part of your sales strategy. Whether you're running an e-commerce store, a service-based business, or a blog, user experience ( UX ) is pivotal in determining whether a visitor will purchase, engage with your services, or become a loyal customer. But how exactly...
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Hardware Data Transfer Speeds Every Marketer Should Understand
Marketing teams deal with more data than ever before. From 4K and 8K video to photography, analytics exports, and media backups, the efficiency of creative workflows depends on how quickly data can move between devices. Whether you’re a content producer, digital designer, or campaign manager, understanding hardware transfer speeds helps you pick the right gear...