This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Should Your Business Be On Pinterest?
This decision tree from Zoom Creates Blogs is a great tool for businesses to decide whether or not they have the resources and should invest the time and energy in building a Pinterest strategy. It’s a beautiful infographic and very practical. If your business decides not to develop its own Pinterest strategy, though, it doesn’t mean you can’t piggyback on…
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Content Marketing
Meltwater Buzz Updates: Curation, Value and Authority
People often ask me how in the world we’re able to find and write about so many marketing technologies out there. It is true that we get pitched quite a bit by public relations professionals, but Martech Zone isn’t a news site – we’re a site to help marketers find technology they can leverage. Many of the tools we share…
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Event Marketing
Happy Veteran’s Day
President Eisenhower signed the proclamation to rename Armistice Day to Veteran’s Day in 1954, years ago. Each year, Veteran’s Day is celebrated on November 11th. Veteran’s Day is observed on November 11th to mark the anniversary of the armistice that ended World War I. The armistice between the Allies and Germany was signed on the eleventh hour of the eleventh…
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Advertising Technology
Mobile Marketing Statistics for 2024
Mobile marketing has transformed how businesses connect with consumers. Leveraging channels like mobile apps, web, ads, SMS/MMS, and mobile video, this strategy capitalizes on the growing dominance of mobile devices in daily life. Below, we explore the latest statistics and trends shaping mobile marketing 2024. Table of ContentsWhat is Mobile Marketing?Key Mobile Usage StatisticsMobile Advertising ImpactMobile App TrendsMobile Email TrendsMobile-Friendly…
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Content Marketing
Hey Mike! Marketing Is Also About the Make-Up
Yesterday, I received an email from a reader, Mike, who asked why I would put a picture on my blog that displays me as dark-haired, fit, and trim when – in reality – I’m graying and overweight. Ironically, the image you see on my blog is me from about 5 years ago. I’ve gained a few pounds, and my hair…
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Content Marketing
Why Inbound Marketers Use Infographics
We’ve shared many infographics on Martech and developed many of our own infographics for the blog, its sponsors and for our other clients. This infographic from Performancing touches on why inbound marketing companies utilize infographic… including that they are versatile, linkworthy, and controllable. That’s not all, though. As we develop infographics we’re not just looking to build linkbait. We find…
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Marketing & Sales Videos
GetFeedback: Online Surveys Like Never Before
If you’ve taken a survey lately, you know how horrid the user interfaces are of traditional survey tools. It’s one of the problems of being a leader in a technology – you continue to build and integrate your platform and it gets more and more difficult to update it. I continue to see this with different platforms – and thank…
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Event Marketing
Localist: Publish, Manage and Promote Your Events Online
Marketers are using events more than ever, and the impact is obvious. In fact, marketers rank tradeshows and events as their second most effective tactic after the company website Events help to bring in new leads, convert interested prospects to customers, and better explain a product or service in real-time. However, many marketers struggle to not only leverage events in an…
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Marketing Infographics
Google’s Search Result Quality War
SEO.com has released an infographic on Google’s efforts to provide quality search results high. It’s an interesting look back at the key initiatives that Google has undertaken to combat sites from undeservedly dominating search results. While this may not seem like it would impact you, it actually does. Ensuring that your site or your clients’ sites are following the best…
