This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Airslate: Design and Automate Any Document Workflow in Minutes
Disconnected tools are one of the biggest obstacles to modern business productivity. Teams juggle multiple platforms—one for building forms, another for signatures, another for automation—only to discover they still need yet another tool to get the work done. These disconnected interactions waste time, cause errors, and delay critical decisions. When your business relies on...
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Embrace Your Inner Ray Liotta
As we were waiting on our layover from LA to San Francisco, Ray Liotta walked up to the flight. He chatted with some of the staff and sat down with a colleague. It was one of those moments that you don't know what to do... do you be that guy and go ask...
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Engagement Is NOT A Marketing Key Performance Indicator (KPI) for Most Companies
Don't believe me? How much money does your company make from comments? How much money does your company make from those people who comment? How much money does your company make from people that comment on your social media posts? Probably none. Engagement, as measured by comments or...
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Grapes in, Champagne Out: How AI is Transforming the Sales Funnel
Behold the plight of the sales development rep ( SDR ). Young in their career and often short on experience, the SDR strives to get ahead in the sales org. Their one responsibility: recruit prospects to fill the pipeline. So they hunt and hunt but can’t always find the best hunting...
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Vagaro: How Beauty, Wellness, and Fitness Brands Get Booked, Paid, and Found
Beauty, wellness, and fitness businesses live and die by their schedules. Missed appointments, manual reminders, late cancellations, and disconnected payment systems quietly erode revenue while adding stress to already packed days. For salons, spas, fitness studios, and wellness professionals, the challenge is not simply filling a calendar but keeping it full, predictable, and profitable without...
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What Web Analytics 2.0 Taught Me About Understanding My Visitors
As marketers, we talk endlessly about traffic and how to get more of it, how to convert it, and how to measure it. But few of us truly understand who our visitors are and why they are coming to our websites. That’s why Avinash Kaushik’s Web Analytics 2.0 is one of the...
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Changing Consumer Behavior Impacts Marketing: Takeaway from Email Benchmark Report
Consumers are rapidly changing in response to the daily technological and economic advancements. Marketers must adapt their strategies to stay ahead and keep digital campaigns relevant. The 2024 Email Marketing Benchmarks Report from GetResponse provides valuable insights to help marketers understand how the consumer mindset has shifted. In this...
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Website Archetypes: A Structural Framework for 8 Types of Digital Experiences
Not all websites are built to do the same job, and treating them as interchangeable often leads to poor performance and misplaced expectations. A website archetype defines the fundamental role a site plays for its audience. It describes how information is organized, how users interact with it, and what outcome defines success. Archetypes are structural...
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How Not To Freak Out About Content Marketing
So your business has a blog and a presence on all the major social platforms, and maybe a few industry-specific ones too — great! Now what? How do you fill these channels, and more importantly, in this 24/7 news cycle, how do you get your content to cut through the noise and stand out? It’s...
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Increff: Smarter Merchandising with Real-Time Product Insights
Scaling an e-commerce business isn’t just about driving more traffic or launching more campaigns—it’s about fulfilling demand at the right time with the right products. Brands often pour resources into digital marketing only to hit a wall: top-selling items go out of stock, while poor performers sit idle, tying up capital. The culprit? A...