This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Call To Action Best Practices: Offers, Verbiage, Design, Locations, and More
Every advertisement, email, or distributed piece of content that has been distributed by marketers should include a call to action ( CTA ). A prospect or customer that's being informed wants... needs to be told what the next action(s) should be to either continue their research or to connect with...
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Internet Usage Statistics 2021: The Data Never Sleeps 8.0
In an increasingly digitized world, exacerbated by the emergence of COVID-19, these years have introduced a new era in which technology and data play a larger and crucial part in our daily lives. For any marketer or business out there, one thing is certain: the influence of data consumption in our modern digital environment...
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Renderforest: Real-Time Video Editing and Animation Templates Online
We're launching a new series of interviews here soon on the marketing technology blog with the assistance of Creative Zombie Studios . Our existing podcast with Edge of the Web Radio is amazing and airs regionally in Indianapolis on Saturday afternoons on Freedom 95... but sometimes we need to dig deep...
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The Foundations Of An Effective Local Marketing Strategy
We're working with a SaaS provider that builds auto dealer websites . As they're speaking to prospective dealerships, we have been analyzing their prospects' online marketing presence to help them understand the gaps in their digital marketing strategy and how switching their site platform will assist in maximizing their return on investment ( ROI...
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30+ Instagram Story Examples and Case Studies
When Instagram introduced Stories in 2016, taking inspiration from Snapchat's successful format, few could have predicted its transformative impact on social media marketing. The feature, which allows users to share ephemeral content that disappears after 24 hours, quickly became a powerful tool for businesses seeking to connect with their audiences...
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Product Placement: What Brands and Products Are In The Most Movies and Television Shows?
Product placement is the practice of featuring branded products within movies, TV shows, and other media in exchange for payment or promotional consideration from the brand. Rather than a traditional advertisement, the product is worked into the contents, often used or mentioned by characters. Product placement is an increasingly popular and...
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Social Media Usage in 2024: How Gender Shapes Digital Behavior
The Digital 2024 October Global Statshot report highlights how male and female users engage with social media differently. Understanding these behaviors helps businesses, marketers, and sales professionals tailor their content, campaigns, and e-commerce strategies for maximum impact. Why Do Digital Behaviors Differ...
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Medallia: Experience Management To Detect, Identify, Predict, and Correct Issues in Your Customers’ Experiences
Customers and employees are producing millions of signals critical to your business: how they feel, what they like, why this product and not that, where they’re spending money, what could be better... Or what would make them happier, spend more, and be more loyal. These signals are flooding into your...
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Tips and Best Practices for Testing Salesforce Integrations
Testing Salesforce integrations and customizations requires a systematic approach to ensure reliability, security, and performance. This guide presents verified testing methodologies and best practices backed by official Salesforce documentation and industry experts. Core Testing Tools Salesforce DX ( SFDX ) : The official command-line interface...
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Best Practices for Implementing a Favicon For Your Website
When they were originally introduced, the favicon designated an image to be displayed when users saved a URL shortcut on their desktop. Today, your website favicon may be displayed in browser tabs, email clients, social media shares, and search results. A favicon is now a necessary...