This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media: A World of Possibilities for Small Business
Ten years ago, marketing options for small business owners were fairly limited. Traditional media like radio, Tv and even most print advertising were just too expensive for small business. Then along came the internet. Email marketing, social media, blogs and ad words offer small business owners a chance to get their message out. Suddenly, you could create the illusion, your…
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Ready, Fire, Aim
This evening was a great night spent with some very well-known sales, marketing and branding experts. We were invited to a very nice restaurant in a private room. The purpose of the meeting was to help a colleague who wanted to take his business to the next level… or a few levels beyond where it is now. There was a…
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Domain Discovery: Enterprise Management of Domain Assets
Chaos lurks in the digital world. Any company can easily lose track of its digital assets in an era when domain registrations happen in dozens of different ways and when mergers and acquisitions constantly add new websites to the mix. Domains that are registered and never developed. Websites that go years without updates. Mixed messages across marketing platforms. Redundant expenses.…
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Wayin Launches Lightning Fast Mobile Social Stories
Digital advertising has reached a tipping point. 50% of adults actively avoid ads on mobile and desktop and another 47% actively avoid in-app ads. These are the numbers driving Wayin’s tool, Social Stories, an important tool for brand marketers and advertisers. Today, if users on Instagram click or swipe up on a Sponsored Story, it often takes a full five seconds…
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Happy Veteran’s Day
President Eisenhower signed the proclamation to rename Armistice Day to Veteran’s Day in 1954, years ago. Each year, Veteran’s Day is celebrated on November 11th. Veteran’s Day is observed on November 11th to mark the anniversary of the armistice that ended World War I. The armistice between the Allies and Germany was signed on the eleventh hour of the eleventh…
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App: Measure Your Website’s Response Time with This Simple Metrics Tool
When a website loads slowly, it’s not always clear what’s to blame. Is it the DNS provider? The server itself? Or something in between? To help web professionals pinpoint where delays occur, I’ve published this tool on this site that measures the full lifecycle of an HTTP request, from domain resolution to content delivery. This browser-based tool uses server-side diagnostics to simulate a…
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What Makes People Click… 72% More?
Dr. Todd’s, an e-commerce site for quality foot care products, turned to SmallBox for a custom web marketing package. One key component of Dr. Todd’s marketing mix is email marketing. We created a new content strategy, a fresh design and mapped out an editorial calendar. We’ve analyzed one of Dr. Todd’s promotional emails to show what makes people click and…
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4 Ways You Can Use User-Generated Content to Foster Brand Loyalty
A customer-centric approach is the ultimate key to marketing success. And to stand out from the competition, businesses must implement methods encouraging client brand loyalty. When done right, it builds lasting customer relationships. Moreover, buyers believe that a specific brand fits their requirements and resonates with their values. User-generated content (UGC) is the ideal bridge between your brand’s repeat customers…
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Bookyourdata: Fuel Your B2B Growth with Accurate, Verified, and Targeted Email Lists
In the competitive B2B landscape, reaching the right decision-makers with the right message is crucial. Outdated or inaccurate email lists can hinder your outreach efforts, leading to wasted resources and missed opportunities. Bookyourdata Bookyourdata provides a solution with high-quality, verified email lists specifically designed for targeting businesses. With an emphasis on accuracy and deliverability, Bookyourdata helps companies connect with key…
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Designing for SaaS Success: Why UI/UX Is Critical
Think about the last time you used a confusing or clunky platform. Did you want to return? Perhaps not. Here, we will explore why UI/UX design is vital for SaaS platforms. SaaS, or software as a service, is a delivery model for software that enables customers and users to access apps through the Internet. While UI deals with the look, UX…
