This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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AT&T: The Next AIG?
Almost every day I get home, I get a beautiful piece of direct mail from AT&T about U-Verse. They’ve sold me. I want it. I want a big ‘ol fat package with increased download speeds, the advanced ability to control my television programming, the DVR… I want it all. But I can’t have it. Following the instructions on one of…
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CRM: Data Cleanliness is Next to Data Godliness
I wrote a colleague today reinforcing how important Data Cleanliness is in your CRM efforts. Says I, “Data Cleanliness is next to Data Godliness.” Says She, “Then I will be in Data Heaven!” We chuckled, but it’s no small feat. Data cleanliness and accuracy are critical for effective sales and marketing efforts. Ensuring clean and deduplicated data is essential for…
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Marketing Blog Likes and Dislikes
Marketing Blogs are on my daily digest schedule. I follow marketing bloggers on Twitter and have a bazillion marketing blog feeds in my reader (which I never keep up with). I often read a blog and stop within a few days because of the content, others I’ve read for years. I don’t believe there’s any single #1 marketing blog on…
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Twitter Brand Faux Pas
There’s this one guy on Twitter who unfollows and follows me on what seems like a weekly basis. I think he believes that I’ll suddenly follow him (since I haven’t the last 27 times he’s tried.). He must imagine that I’ve automated my account or that I’m a sheep that will click follow on anyone who follows me. I didn’t…
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Kling AI: Unlock Fast, Cinematic Generative AI Video Creation
Creating compelling video content can feel like a balancing act between creativity and technical frustration. Whether it’s characters changing mid-scene, awkward camera angles, or jittery transitions, most AI tools leave creators fixing problems instead of telling stories. The lack of motion consistency and visual control often turns promising concepts into forgettable results. Kling AI Kling AI is redefining video generation…
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4 Tips For Businesses To Better “Socialize” On Social Media
If you’re reading Martech Zone, chances are someone has clued you in already to the fact that it’s going to be more critical than ever to get your business social this year. A recent survey revealed that 40% of small to midsized business decision-makers plan to use social media in 2012. GrowBiz Media I recently heard a guest on Business…
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12 Steps to Building Demand for Your New Agency
Last week was an amazing week at Social Media Marketing World where I spoke on the topic of Influencer Marketing. While the audience was mostly corporations looking for advice on how to implement at successful strategy, I returned home and had a good question from one of the attendees curious about how I built enough influence and demand to start…
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From De-influenced to Authentic: A Societal Shift Reflects Back on Social Media
Social media has given rise to a new generation of influencers seeking fame and fortune. Unlike Hollywood and sports celebrities, anyone can become an influencer if they successfully build a brand and following. However, influencers have recently faced backlash for being inauthentic in their appeal such as their appearances, lifestyle, and what they say and do. We are in the…
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Shippo: Power Your Shipping With Speed, Savings, and Simplicity
Shipping shouldn’t slow your business down. Yet many companies, from solo founders to full-scale fulfillment centers, struggle with inefficient workflows, high shipping costs, and limited carrier options. These challenges often stand in the way of growth, draining time and resources that could be better spent elsewhere. Shippo That’s where Shippo comes in. Shippo is a powerful multi-carrier shipping platform that…
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Hume: Ushering in the Era of Emotionally Intelligent Voice AI for Text-to-Speech
In a world saturated with synthetic voices and emotionless assistants, Hume AI stands out as a genuine leap forward. Far from being just another text-to-speech (TTS) system, their Octave platform is a new breed: the first speech-language model built on a large language model (LLM), capable of understanding not just the words we write, but the emotions and intentions behind…
