This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
Social Commerce Best Practices
This holiday season some doubt was spread as to the impact of social media on e-commerce sales. Since the holiday season is dominated by discounting, I tend to disagree that social’s impact is diminished. 8thBridge has developed this infographic that reviews e-commerce platforms and how social impacts the purchasing process. 8thBridge are makers of the Graphite, a social commerce platform…
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Content Marketing
Content Variety and Formats Drive Results
Your audience varies. While you may appreciate a long-copy whitepaper, another prospect may simply want to review a feature list before they contact you for business. This great infographic from ContentPlus, a UK-based content marketing service, provides an overview of the variety of content offerings that exist, why they work, and some supporting data. They also have an accompanying blog…
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Analytics & Testing
Google Analytics: Content Grouping for Content Performance Analysis
This feature in Google Analytics may be one of the biggest and most helpful that they’ve released in a long time! As we produce content for clients, we’re always aggregating stats at a topical level to understand what contnet performs well with visits and conversions. We’ve actually mimicked this reporting behavior for clients by creating multiple accounts and adding segmented…
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Customer Data Platforms
How to Perform Search and Replace in a MySQL Field: A Guide Using wp_posts
Performing search and replace operations in a MySQL database is essential for website administrators. In these examples, we’ll apply these to a WordPress database. The wp_posts table, which stores all posts, pages, and custom post types, often requires modifications when updating URLs, correcting typos, or changing specific text. This guide covers various ways to search and replace within a MySQL…
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Content Marketing
Podcast in a Box™ Solves Remote Recording Challenges for Marketing Teams
The Problem: Why Most Marketing Podcasts Fail Podcasts have become a powerful way for brands to build authority and connect with audiences on a deeper level. Marketing teams understand this, which explains why so many companies launch podcasts with enthusiasm and big plans. Yet the marketing podcast graveyard continues to grow. A quick glance at industry research reveals most podcasts…
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Marketing Infographics
What Works in Mobile Rich Media Advertising?
Mobile growth is unrelenting and indisputable. However, within the realm of mobile marketing strategies, the wave of high bandwidth smartphones are bringing some lucrative results when it comes to rich media advertising. This infographic from Celtra reflects engagement data from nearly 60 handset and tablet campaigns across 4 industries: entertainment, retail, finance and auto. Key metrics include: Engagement rates, expand…
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Content Marketing
The Focus of Your Content May Be Hurting Your Marketing Strategy
As part of an overall search strategy, we used to have companies focus on recent, frequent, and relevant content driven by keywords that could increase organic ranking and conversions. Writing numerous short articles is one of those bits of advice that we’ve abandoned in recent years. There are a few reasons why: Deep content – search engines rank by the…
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Social Media & Influencer Marketing
GaggleAMP: Transform Your Team into Social Media Marketing Masters With This Advocacy Platform
Organizations struggle to cut through the noise and effectively reach their target audience. With paid social media costs skyrocketing and organic reach declining, companies seek innovative ways to amplify their message and build authentic connections with potential customers. GaggleAMP GaggleAMP is a comprehensive employee advocacy platform that empowers organizations to harness their workforce’s social media presence for maximum brand impact,…
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Content Marketing
Copywriting: Ten Steps to Writing Compelling Copy for Business, Marketing, and Sales
Crafting high-performing copy is at the heart of modern marketing and sales. To influence potential customers and drive revenue, developing content that resonates personally, prompts action, and sparks long-term loyalty is critical. Below are key elements that stand out as the foundation for creating effective copy. Table of ContentsKnow Your Audience ThoroughlyHighlight Benefits Over FeaturesUse a Clear, Action-Oriented HeadlineTell a…
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Analytics & Testing
Track Multiple Authors with Google Analytics
On a multiple author site, each author can post in a multitude of categories, it’s nearly impossible to identify each author’s contributions to the overall strategy of the site. I was doing some testing with this recently and identified a nice simple way of measuring traffic by each author. Google Analytics has the ability to track additional virtual pages. This…
