This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Google Analytics: Content Grouping for Content Performance Analysis
This feature in Google Analytics may be one of the biggest and most helpful that they’ve released in a long time! As we produce content for clients, we’re always aggregating stats at a topical level to understand what contnet performs well with visits and conversions. We’ve actually mimicked this reporting behavior for clients by creating multiple accounts and adding segmented…
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Content Marketing
The Focus of Your Content May Be Hurting Your Marketing Strategy
As part of an overall search strategy, we used to have companies focus on recent, frequent, and relevant content driven by keywords that could increase organic ranking and conversions. Writing numerous short articles is one of those bits of advice that we’ve abandoned in recent years. There are a few reasons why: Deep content – search engines rank by the…
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Customer Data Platforms
How to Perform Search and Replace in a MySQL Field: A Guide Using wp_posts
Performing search and replace operations in a MySQL database is essential for website administrators. In these examples, we’ll apply these to a WordPress database. The wp_posts table, which stores all posts, pages, and custom post types, often requires modifications when updating URLs, correcting typos, or changing specific text. This guide covers various ways to search and replace within a MySQL…
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Content Marketing
Podcast in a Box™ Solves Remote Recording Challenges for Marketing Teams
The Problem: Why Most Marketing Podcasts Fail Podcasts have become a powerful way for brands to build authority and connect with audiences on a deeper level. Marketing teams understand this, which explains why so many companies launch podcasts with enthusiasm and big plans. Yet the marketing podcast graveyard continues to grow. A quick glance at industry research reveals most podcasts…
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Marketing Infographics
What Works in Mobile Rich Media Advertising?
Mobile growth is unrelenting and indisputable. However, within the realm of mobile marketing strategies, the wave of high bandwidth smartphones are bringing some lucrative results when it comes to rich media advertising. This infographic from Celtra reflects engagement data from nearly 60 handset and tablet campaigns across 4 industries: entertainment, retail, finance and auto. Key metrics include: Engagement rates, expand…
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Marketing Infographics
How are Marketers Like You Selecting a Marketing Automation Provider?
We’ve written about the loose understandings surrounding what marketing automation is, and shared some of the B2B challenges in the marketing automation industry. This infographic from Marketo, who teamed up with Software Advice, shared this infographic on where they combined the results of hundreds of companies to determine what drives organizations to purchase marketing automation systems. Did you know that…
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Content Marketing
Copywriting: Ten Steps to Writing Compelling Copy for Business, Marketing, and Sales
Crafting high-performing copy is at the heart of modern marketing and sales. To influence potential customers and drive revenue, developing content that resonates personally, prompts action, and sparks long-term loyalty is critical. Below are key elements that stand out as the foundation for creating effective copy. Table of ContentsKnow Your Audience ThoroughlyHighlight Benefits Over FeaturesUse a Clear, Action-Oriented HeadlineTell a…
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Analytics & Testing
Track Multiple Authors with Google Analytics
On a multiple author site, each author can post in a multitude of categories, it’s nearly impossible to identify each author’s contributions to the overall strategy of the site. I was doing some testing with this recently and identified a nice simple way of measuring traffic by each author. Google Analytics has the ability to track additional virtual pages. This…
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Event Marketing
How to Treat Your Public Speakers
This is a post that I should have written over a year ago, but I was motivated to write it tonight after an event that I spoke at. Last year, I traveled out to Rapid City, South Dakota and spoke at Concept ONE, a premiere business marketing event founded by Korena Keys, a regional entrepreneur, agency owner, and proud South…
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Customer Data Platforms
Bookyourdata: Fuel Your B2B Growth with Accurate, Verified, and Targeted Email Lists
In the competitive B2B landscape, reaching the right decision-makers with the right message is crucial. Outdated or inaccurate email lists can hinder your outreach efforts, leading to wasted resources and missed opportunities. Bookyourdata Bookyourdata provides a solution with high-quality, verified email lists specifically designed for targeting businesses. With an emphasis on accuracy and deliverability, Bookyourdata helps companies connect with key…
