This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Why Responsive Web Design? Here are 8 Reasons
We released a fantastic video on what responsive web design is and how you can test your own site to see whether it’s optimized for viewing on a mobile device or tablet. It’s not too late for you to get some help on this, and our friend Kevin Kennedy at Marketpath shared the infographic below. With the staggering growth of…
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Connecting the Dots
Whether you’re selling a product, pushing a website, or marketing your services… all of us have three dots on our sketchpad… acquisition, execution, and retention. For a long time, each of these dots were handled independently. We even organized our departments unique to each of the dots: Sales Department – for acquisition. Production and Operations Department – for execution. Customer…
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Adobe Express: Empowering Organizations with Scalable, AI-Generated, On-Brand Content Creation
I had the opportunity to walk through a demo of Adobe Express with the product’s Head of B2B Product Marketing, Pierre Tapia, at Adobe Summit, and I was amazed at the platform’s robust capabilities. Adobe Express is the perfect product for growing companies, as its features cater to businesses of all sizes—from small businesses to enterprises with design agencies. Additionally,…
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FlexClip: AI-Powered Tools That Enable You To Create Videos Effortlessly
Modern marketers are under pressure to publish video everywhere—fast. Budgets are tight, teams are lean, and attention spans are shorter than ever. You still need on-brand intros, promo spots, product explainers, social shorts, webinars, and event recaps… ideally without wrangling complex software, expensive stock libraries, or a weeks-long learning curve. FlexClip Meet FlexClip, an online video creation platform built to…
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The Art and Science of Content Marketing
While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories – one type of content stands out. Whether it’s a blog post, an infographic, a whitepaper or even a video, the best performing content tells a story that’s explained or illustrated well, and supported by research. This infographic from Kapost really…
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Converge: Integrated Cloud CRM for SMB
Customer Relationship Management systems are one of those necessary evils… unless they’re developed well. If it’s a difficult system, it requires the company to inconvenience its employees, it requires too much time and energy, and doesn’t provide you with actionable advice. Newer CRM systems are now emerging that are closely tailoring them to the internal processes that sales and marketing…
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Understanding Usability: What It Is and What It Isn’t
Usability is not just a design consideration; it is a critical factor in whether a digital product succeeds or fails. When people encounter friction, confusion, or frustration while using a site or app, they rarely stick around to figure it out. Instead, they abandon the experience, often for a competitor that makes things easier. The smallest barriers, from a misaligned…
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The Business of Blogging = Findability
Please take one hour out of your week and watch this video from Dave Taylor. It’s a fantastic summary of why to blog, why to blog with your business, the benefits of blogging and search engine optimization, the benefits of comments on your blog as user generated content… it’s simply a wealth of information in a great presentation.
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Brax: Create, Optimize, And Scale Your Native Advertising From A Single Dashboard
Much of the complexity of working with Native Advertising networks is the difficulty of working across ad networks and their tools to measure, compare, create, optimize, and scale your native advertising. Brax: Manage Native Ads All In One Place Brax is a native advertising platform for bulk management, unified reporting, and rule-based goal optimization across sources. Brax streamlines content syndication…
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Keeper: Streamline Marketing Collaboration with Secure Agency and Contractor Access
Marketing teams often collaborate with a network of subcontractors, agencies, and freelancers. While this collaborative environment benefits innovation and efficiency, it can also create security vulnerabilities. Sharing sensitive information like login credentials, API keys, and campaign strategies requires a solution ensuring security and seamless collaboration. Keeper Keeper is a comprehensive cybersecurity platform designed to safeguard sensitive information and streamline collaboration…
