This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Chekkit: Centralize Your Review Management, Website Chat, Text Messages, And Even Collect Payments In This All-In-One Inbox
If you start to add up the channels and strategies that your local business must use to manage its reputation, respond to leads, communicate with customers, and accept payments… you typically need to deploy multiple platforms or apps to manage it all. Reviews – the lifeblood of a local business is its visibility in local search map packs… and soliciting…
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Sales and Marketing Training
The ABCs of an Online Presence in 2024
Many years ago, I went through a creative exercise where I took each letter of the alphabet and applied a term to it that helped marketers evaluate the balance of their online presence. That presentation was quite outdated, so I thought it was a good time to publish a new list with updated strategies. Having a well-rounded and effective online…
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Paid and Organic Search Marketing
Moz: Create A WordPress Shortcode To Publish Your Site Authority and Metrics
When companies review sites to write articles on, they often look for sites with high domain authority, indicating solid ranking and traffic from search engines. One leader, of course, in the SEO industry is Moz. For my site, I hoped to take some of the information from Moz’s collected data and publish it on my Media Kit page. Moz has…
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Content Marketing
Add a Links Page to your WordPress Template
We were working on a client site today to add an iPad Cover Review list to the site. Rather than listing them all out in a page or a post, we decided to build a template page that pulled one link category from WordPress’ build in Links section, called “Reviews”. The WordPress API already has a built in function, called…
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Content Marketing
Give Your Website a Trust Audit
Several times a week I happen across a company’s website only to question whether or not they are really in business, actually doing any business, or are trustworthy enough to engage with. Companies invest in a web presence and don’t even realize that the site they have may be an indicator that they are not trustworthy. Trust is a huge…
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Content Marketing
Domain Discovery: Enterprise Management of Domain Assets
Chaos lurks in the digital world. Any company can easily lose track of its digital assets in an era when domain registrations happen in dozens of different ways and when mergers and acquisitions constantly add new websites to the mix. Domains that are registered and never developed. Websites that go years without updates. Mixed messages across marketing platforms. Redundant expenses.…
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Content Marketing
Strikingly: Build A Personal Website, Small Business Site, or Online Store in Minutes
There are many people in the digital marketing industry that promote content management or e-commerce platforms simply because they have experience in deploying them. I’m definitely not knocking those agencies, designers, or consultants for executing what they do well and with the tools, they have experience with. However, I do wish more folks with expertise in developing a digital presence…
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Email Marketing & Automation
Re: Trust
It happened again. While I was reviewing the (unstoppable) list of emails that were hitting my inbox, I noticed the reply email. The subject line, of course, started with RE: so it caught my eye and I immediately opened it. But it wasn’t a reply. It was a marketer who thought they’d increase their open rate by lying to all…
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Content Marketing
The Six Insider’s Secrets of Contagious Content
Our very own Jenn Lisak was showcased for her advice when developing content. What does it take, exactly, for content to become contagious? Marketing professor Jonah Berger wrote about it in his book, Contagious: Why Things Catch On. According to Professor Berger, the first step is emotion. If your content fails to connect with the audience emotionally, there’s no chance…
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Content Marketing
VerbalizeIt: App, Text, Audio and Video Translation
VerbalizeIt’s translation platform routes your uploaded content to a curated community for translation, review and return within 24-48 hours. Only the top 10% of eligible applicants are invited to join the translation community and a feedback loop from VerbalizeIt community leadership, customers and continuous testing is used to ensure they reward the highest quality translators, train high potential translators, and…
